Each of the following Ten Insurance leads-Annuity leads Marketing Tips is based on a highly effective - but often overlooked marketing tactic. How many are you using? How many have you overlooked?

Tip 1: Insulate yourself against the impact of change by increasing the number of Insurance products and services you offer... and by using a variety of different marketing methods. For instance, you can use a postcard mailing to Senior Citizens from age 62 to 78 and income over $40,000. Every three weeks you would drip on them with another postcard. Also, you could do a quarterly newsletter. I like our "World Smallest Newsletter" on a over sized postcard. Only a small portion of your total business will be affected if the sales of one product or marketing spoke on your marketing wheel declines or the response to one marketing method drops.

Tip 2: Insurance Clients are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you. Here's the ratio of marketing you should use. Front end marketing should be 25%. That's use postcards, letters, flyers and emotional type ads to generate business. You should be getting 25% of your business from "Critical Mass." That's by working your clients to offer more services and products to on annual review. Another 50% should come from using a systematic process of getting your clients to have their friends calling you. We go in depth on systems you can use to have a bundle of referrals.

Tip 3: Avoid making any claim that sounds exaggerated... even if it is true. A bold claim creates doubt in your prospect's mind and jeopardizes the sale. Reduce any bold claims to a more believable level. Use third party articles to help make your claims hit home.

Tip 4: Express numerical claims as odd numbers with fractions or decimals. For example, "Our clients save 17.7 percent" sounds more believable than "Our clients save 20 percent"... even if 20 percent is the accurate number.

Tip 5: Set up a Insurance leads-Annuity leads automatic mailing system that you can use weekly that will keep you in a steady flow of leads. We have developed a brand new "Ultimate Postcard System" that you can use that will do all your postcard mailings that will only take about 15 minutes a week. Thing of your business as a wagon wheel with spokes and the hub is the base. If you only have two spokes and one breaks your in trouble. However if you have at least 10 spokes and one breaks it won't be a problem. That's what you want your Insurance marketing business to have. You need to have systems in place for building referrals, current clients, center of influences, postcards, telemarketing, newspaper ads, etc. I highly recommend you start out 2005 with mailing out at least 1,000 postcards per week using our "3-Step Postcard Systems." www.ultimateinsurancesystem.com/specialreport.htm

Tip 6: Develop a series of 4 or 5 different special Insurance leads-Annuity leads postcards. Use them one at a time on a quality lists. I also like to use income levels over $50,000. Our test show that 80% of these people have CD money. Continuously recycle through the same series of dripping of postcards. This enables you to keep using special postcards to generate sales without taking time to develop new ones.

Tip 7: If you're attracting many prospects who really don't have (or can't get) the money to buy your product or service... you need to change your market. Target a market where prospects have an intense desire for the benefits produced by your product or service - AND the money to buy it.

Tip 8: Set yourself apart from competitors by offering an exclusive benefit your competitors cannot copy... or one they're not willing to copy. One agent I know has positioned himself in the following way. He specialists in showing people how to have retirement money available from the 11 to the 20 year. People are out living their money.

Tip 9: Advertising Insurance leads-Annuity leads copy produces the biggest response when each reader can believe the message was written specifically for him or her. As you write any sales message, visualize you're writing to one person instead of to a large group of people. This will help you write in a less formal and more personal style. Personalize envelopes with head addressed and a real live stamp.

Tip 10: Most insurance sales are not made on the first contact. Develop a method to capture and save the names and contact information of prospects who don't buy from you. Follow up periodically. A little gentle coaching will eventually convert many of them into buyers. Develop a newsletter that you can send out on a monthly basis. It can only be a postcard or a 8.5" X 11" letter.

Each of these 10 Insurance leads-Annuity leads marketing tips implements a simple but highly effective marketing tactic. Take action now to apply those you overlooked. You'll be surprised by how much business it produces for you. I hope you enjoyed this article and you will apply some of the principals discussed.