What do you think of when you hear the term "promotional items"? Most people think of printed keyrings, printed mugs or plastic printed pens - but there are literally thousands of products that are sold as promotional items. In truth, there is absolutely nothing that can't be used as a promotional item with the right marketing advertising campaign.

One of the most popular promotional items and promotional products is "more of the same". Coupons that give a discount on a product, or buy one get one free promotions use the product itself as a promotional item. When you're considering promotional items or promotional products for a new campaign, consider the following classes of promotion as choices.

Promotional items that complement a purchased product.
You might choose to give away a promotional product that is complementary to a purchased product. For example, you might choose to give away promotional mugs printed with your product logo and specific marketing meassage as part of a promotion for a chocolate drink mix.

Promotional items that are used with your product or service.
Some promotional gifts aren't exactly complementary, but they do coordinate with the service or product that you sell. Your luxury bed and breakfast or hotel might sell spa robes embroidered with your B&B's name on the pocket or indeed luxury towels.

Promotional items can be chosen specific to an occasion.
If your company is sponsoring a beach outing or participating in a golf charity event, you might choose promotional items that fit the occasion. Promotional frisbees printed with your company name and logo would fit well at a beach or other outdoor event. A charity golf event might call for promotional golf tees in a box printed with your company name or indeed the favourite golf event gift - printed umbrellas which are guaranteed to give your brand high exposure during the event.

You might choose promotional items as holiday gifts for good clients.
During the holiday season, many people consider it cheesy to hand out imprinted gifts, but that's not always a hard and fast rule. Promotional calendars are among the most popular and well-loved promotional gifts and there are many styles to choose from, a particular favourite is the new cd case calendars. For more valued clients, you might choose a luxury executive gift like a wine and cheese set, executive engraved pen sets or a fruit basket.

Food gifts often make good promotional items.
While fruit baskets are popular gift items for holiday times, there are promotional food items that you can use in other ways. A professional office might keep a bowl of miniature chocolate bars or wrapped mints imprinted with the company name on the receptionist's desk, for instance.

There's no limit to the types of promotional items your business can use if you just invest a little creativity in the process of choosing. If you're looking for promotional items, you'll find a number of excellent companies online that sell a full line of promotional products and gifts for all of your needs.

For further information on promotional items, promotional products and business gifts check out the leading online promotional gift suppliers today!