Imagine life without colors. It will be dull, boring and uninspiring. Same will be true with your brochures. Without color, it is hard for your materials to be effective. That is why commercial printing companies have continued to seek ways in maximizing the use of colors in their services.

Color Brochure Prints are an example of how colors can bring the best out of your prints. However to fully maximize the potential of colors, you must understand how they work and what factors to consider. To common folk, they often take full color prints for granted. However, there is more to full color printing than meets the eye. You will do well to have a firm grasp of these concepts to see other options that you can use with your full color brochure prints:

• Color Space
Color what? Color space refers to the different ways of producing colors. Since we are talking about color brochure prints, you should at least be familiar with these two color spaces - RGB and CMYK.

RGB or Red, Green and Blue, is the color space used by monitors. They create other colors by using these three primary colors and combining them at varying degrees. CMYK or cyan, magenta, yellow and black on the other hand are the four primary colors that printers use to create a number of different hues. This process works by mixing the different intensity levels of these inks on paper to create a different color. A combination of these colors can create a wide of colors for you to use in your prints.

As you can notice, the RGB color space only uses three colors while the CMYK color space uses four. Another difference is that the RGB color space emits light as opposed to the CMYK color space which absorbs light. Even if you save your files in the CMYK color space, your computer monitor displays your files in the RGB color space making it almost impossible to achieve 100 percent color accuracy. The best you can do is to ask for actual proofs before proceeding with your print orders. Yes, ordering actual proofs may cost more but it is always better to be safe than sorry.

• Light and finish
As I have mentioned above, light works in different ways to affect the color of your prints. For one, light brings out how vivid your colors are - the more light that you absorb, the better quality your colors become. That is why an ideal paper stock is bright white so that it can reflect more light and bring the best out of your colors.

• Paper Stock and Feel
Paper also plays a part in maintaining how vivid your colors become. The smoother the surface of the paper that you use, the better quality your colors become. This is because having a smooth and even surface will easily attract and reflect light. On the other hand, paper stocks that have rough fibers tend to refract light. With light bouncing off in all directions, the colors will look flat. As a general rule, remember that full color prints work best with smooth and glossy papers.