When Your Marketing Campaign Isn't Working
There are a few tell-tale statements that company executives make when their marketing campaign isn't working or when they're losing business. If you have found yourself or anyone at your company vocalizing thoughts similar to the following, immediately evaluate your marketing campaign. If you don't change course, your company could be in trouble.
Here are the statements to listen for:
1. "Traffic is our problem."
You can't blame your failures on slow traffic when you are the one that drives that traffic. Figure out the cause of the slow traffic. If it's because the public doesn't know about you, that means you need to employ more, or new, advertising avenues. Maybe it's your business, not your marketing at all. If your customer service isn't up to par, you need to fix that first and then advertise the fact that you've amped up your customer service.
2. "It doesn't matter what the competition is doing; what matters is what we're doing." Marketing a business is a competition; you need to think of it as such. If you don't know what your competitors are doing, you're going to lose out because your customers know what your competitors are doing. Consumers are comparing you to your competition, so you need to compare yourself to your competition.
3. "Our customer just doesn't like XX about our product." Maybe your customer doesn't know about XX, which is whatever characteristic that is turning people away from your product. Or maybe your marketing materials aren't explaining XX sufficiently or clearly so that people understand it. Check that your copy is clear and that your images are understandable.
4. We just aren't reaching our target market." Most of the time, your target market is seeing your advertising, they just don't understand the message you're trying to send. If you have a black-and-white flyer that showcases your variety of handbags in different colors, obviously that message is going to be lost.
Invest in color printing if part of your message needs to convey something that pertains to color. If you have a makeup company and you show before and after shots of women with your makeup on, make sure the colors are true and perfect. If not, people aren't going to get the message - they'll see that your makeup doesn't change a thing.
5. "There are plenty of consumers out there to buy a little from everyone." Think again! With high gas prices and a shaky economy, you need to fight for all the customers you get. As soon as you relax, you're going to lose customers. The majority of people don't have unlimited disposable income - you need to earn their spending by giving them products they need and want and by telling them exactly why they should choose you over your competitor.
6. "We can rely on our customer service." It's great if you have superior customer service personnel, but if that's the only thing you can tout in your marketing materials, people are going to wonder why. Those kinds of ads generally make you sound like you're making up for something - namely, a low-quality product.
Customer service is subjective, so your definition of great customer service can differ immensely from your customers. It's better to rely on product benefits than customer service - something that is objective rather than subjective.
Related Tags: color printing
Kaye Z. Marks is an avid writer and follower of developments in color printing industry and how these improvements can benefit small to medium-scale businesses.
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Reaching Out to Your Clients With Color
For you to be able to successfully reach out to as many target clients as possible, discrimination i - Software for Grammar and Punctuation © - Any Writer's Dream!
'Grammar' is one of the most problematic issues in writing and Software For Grammar And Punctuati - Software for Grammar Correction © - Correct Your Writing Now!
Many English natives and non English natives already understand how effectively an advanced Softw - Software for Grammar Errors © - Write Better in a Click!
An innovative Software For Grammar Errors is designed to enhance the basic editing and proofreadi - Software for Grammar Mistakes © - You Better Get One Today!
It seems like in recent years Software For Grammar Mistakes and other innovative word processing - Software for Grammar Punctuation © - it Works Like Magic!
Can an advanced Software For Grammar Punctuation change the way we write English? Writing proper - "corrector for My Grammar" © - Easily Write Perfect Text!
An innovative and advanced "Corrector For My Grammar" can easily improve our writing assignments - Software for Proof Reading © - Try it Now!
It seems like in recent years Software For Proof Reading and other innovative word processing too - Software for Proofreader © - Get it Right Now!
It seems like in recent years Software For Proofreader and other innovative word processing tools - Software for Proofreaders and Editors © - Easily Write Better!
Software For Proofreaders And Editors enables us not only write better English, but improve our c
Most viewed articles in this category:
- Article Publishing - Submitting your Articles to Publishing Sites
The most important thing you can do with you articles is to submit your articles to publishers. This - How to Promote your Self-published Ebook
One of the questions I get from writers who have never written an eBook for the sole purpose of self - Make the News by Producing your Own Trade or Company Magazine
One of the best ways of promoting a new or even long standing company is with an in-house magazine. - Mandiana Customs Scam, Night in the Savannah, Barrages De Selingui, Mali
Tags: Mandiana, Guinea Customs, Niani, Selingui, Mali, NigerOnce dawn breaks I am up again, trying t - Canvas Printing is a Wonderful Medium for Promotion
New advanced techniques are evolving and traditional technologies are being upgraded. And so busines - Digital Signage Strengths Resemble Those of Growing Digital Billboard Networks
Out-of-home advertising -the nice-sounding term for all types of advertising consumed away from home - Print on Demand
There's no one answer, and some POD operations may have more than one kind of printer or press. In t - The Benefits and Advantages of Ebooks
An ebook is a book in electronic format. It is downloaded to a computer, PC, Mac, laptop, PDA or any - Printing Services Today and Tomorrow
Technology have improved our lot a great deal. From common household chores to factory operations, t - La Printing: Guide Questions on Choosing a Printer
Los Angeles is known as a tourist destination - a hotspot popular for its sights and sounds. It is w