If you are worried about the extra cost incurred by promotional gifting, let's explain you the pure mathematics involved in it. We hope that you are one of those companies who spend regularly on print or audiovisual advertisements. Most of you, who spend thousands of pounds on such ads every time, may not have achieved the desired result from them; isn't it? Let us now find out how the cost concern is of less significance while choosing a promotional article such as a promotional umbrella. The promotional value of a printed umbrella is much higher. The simple reason for this is their ability to display the brand name magnificently. In this way, they serve better than the costlier billboards. The promotional umbrellas ensure longer life for your advertisements, reducing your efforts on renewing your advertisements from time to time. Once distributed, your job is done. You are never bothered about them further. The customers will take care of the rest of the job. They will work as the voluntary marketing team for your company. At the same time, they will respect your brand for gifting them a useful product such as an umbrella. The happy customers will spread your brand name among their friends and relatives, helping your brand growth to new heights. At www.ideasbynet.com, we have arranged a huge collection of promotional articles including the umbrellas. All of these promotional articles are capable of boosting your brand advertising campaign. The difference between the conventional advertisements and the promotional articles is that the promotional articles bring goodwill to the company. The promotional gifts remain as tangible proofs for the company's regard for its customers. On the other hand, a broadcast advertisement is often misinterpreted as artificial and pompous. While it is difficult to gain reputation with the help of advertisements alone, it is possible to grab the minds of all the people using promotional gifts. Printed umbrellas bring greater returns on their investment. Through the gifting ceremony, the company can develop direct interaction with the customers. After the gifts are handed over, they remain with the customers reminding them of the brand and its products or services. An advertisement, on the other hand, will produce a fleeting effect on the customer. As the advertisement fades from the TV or the newspaper, the customer also forgets it. If you still worry that the promotional umbrellas are a costlier affair for your low-budget promotional campaign, think again. Instead of sacrificing your hard-earned money on smaller, less-effective promotional article, you can focus your plan on better promotional articles such as umbrellas. Without doubt, they will yield the results in a very short period of time. At www.ideasbynet.com, you can see the entire range of umbrellas that suits your budget. Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of promotional umbrellas and other promotional items. He has taken UK gift market of products like promotional umbrellas by storm through modern business thinking & latest search engine marketing techniques. For more details visit www.ideasbynet.com