Business cards are marketing materials that will help you in a lot of ways. They can be used to improve and reinforce your image. It can also be used to widen your contacts whether in business or in society.

There are a lot of things that you can do with your business cards but here are four things that you should definitely put your attention to:

Size
When you decide to create and design your business cards, the first thing that you should keep in mind is the size that you want your materials printed in. This is important because the size of the card. The size of the card will dictate the amount of space that you can use when creating your design.

The standard size of business cards is 3.5 x 2 inches. However, printing companies also offer several custom options that you can use like custom sizes. Custom sizes allow you to dictate the dimensions of your prints. You can create prints in different sizes that you want up to a quarter of an inch. You can print them in as small or as big as you want depending on your preference.

The one drawback of printing in custom sizes is that your cards may not fit in many of the standard card holders out there on the market.

Orientation
The next thing that you should do when you design your cards is determine the orientation that you want them in. You should decide whether you like vertical orientation or horizontal orientation. The orientation of your cards will also determine the design that you will have on your cards since the dimensions will vary based on the card dimensions that you use.

Shape
Another thing that you should determine is the shape that you want your cards to be in. Die cutting allows you to create prints in different shapes. The shapes that you can create using die cutting is limitless. You can also create slits or trims on your cards depending on the needs of your designs. You can create cards that are shaped like a star, a circle and even irregular shapes are available.

Again, the only thing that is a drawback when you are printing in custom shapes is that it may not fit in most of the standard card holders in the market.

Color
There are plenty of colors that you choose from when you want to create beautiful businesscards. Depending on your budget, you can use single color printing, two color printing, four color printing and even use custom inks.

Single color printing is for business cards that only needs black and white as colors. Two color printing on the other hand uses two color in printing your business cards. Four color printing is the most expensive of the three printing processes but also the most versatile since you can create various hues when you print your materials through these process. However, if you want to add a certain depth in character in your cards, you may want to consider custom inks because you can specify the exact color that you want to use and the color accuracy of these inks are very high.