Blogging has been around for over 10 years originally used for visitors to leave comments on WebPages. It began as the opportunity to leave single sentences evolving into websites in their own right.

Because of the growth of the popularity of blogging and the simplicity internet marketers have tapped into the marketing potential of blogs. So her are 5 reasons you should be using a blog to market your business or products.

1) So simple any one can do it. Yes if you can log on to a computer and use a key board and mouse then you can blog. The blogging interfaces are so easy to use that even the most technical challenged can pick it up and become proficient bloggers in no time.

2) People trust blogs. Rightly or wrongly many internet surfers trust blogs and the information they hold. Often this is over and above official sites on a subject or product. This is due to blogs being run by normal people who give their opinion free of any marketing pressures, well most of the time!

3. Low start up costs. A blog can be set up for the fraction of the cost of a off line business. In fact if your choose to use services like Google's Blogger or Wordpress.com it is free. Though be careful because they have strict rules about advertising.

4) Makes its authors credible. As in point 2 not only do the people trust the information on blog but they also trust the blogs author. A blog can very quickly turn a unknown in to a leading expert on a particular niche or subject.

5) Blogs quickly tap in to a market. A blog can rise to the stardom very quickly, relatively speaking, and appear at the top of search engine pages in weeks even days of their launch. This gives their authors direct access in to mass markets very quickly. Here are some things you should try to build your blogs visibility.

Email signatures! Put a signature on all your emails inviting your email recipients to visit your blog. Most email services offer you this function as standard.

Put a subscribe form on your blog to a email newsletter. Send your fans emails when you update the blog and if you have any interesting news to tell the. They do say the money is in the list.

Run a survey on your blog so you find out what your visitors are looking for. Taylor you content to match their needs. Remember to stay in line with your blogs theme.

Use blogging directories and networks to seek out like minded bloggers if they like your site they will link to which means you will get visitors from their blog.

Marketing your RSS feed through RSS directories, feed swapping and on your blog to build your readership and visibility on line.

I hope this article has helped you understand why blogging is such a great marketing tool.