How important is Submitting Articles to Directories
Many website owners however, do not use article marketing as much as they perhaps should. This is often due to the difficulty that webmasters have with creating a website and optimizing it for the search engines, let alone having to write articles and submit them to article directories.
Although a website owner may have significant knowledge in their chosen topic, this is not enough when it comes to generating traffic to the site to get the information read and products and services seen.
The difficulty that a lot of webmasters have in gaining those high search engine placements that can drive free targeted traffic to their website is the competition that can be fierce in many niches. There are often millions or even billions of websites all competing for top search engine placements in any particular niche. This makes it all important for the website owner to obtain backlinks that play a significant part in many search engine algorithms for high search engine rankings.
Article marketing can undoubtedly play a large role in gaining these backlinks, but that it is not only what article marketing is useful for:
- It allows the author to demonstrate how knowledgeable they are about a subject.
- It has the potential to drive targeted traffic direct from the article directories. People who find and read articles on any particular topic are more than likely doing so because the subject interests them. This means that the article author is attracting targeted traffic that already has an interest in what your website is going to offer.
There is a varying degree of success that can be achieved from article marketing. This is dependant upon factors such as the quality of the information contained within an article, and the niche that the article caters to. For example there is a greater audience for an article that caters to the marketing niche than a tight niche such as coin collecting.
This is not to say that an author writing about coin collecting cannot receive beneficial results. In fact there would be less competition within the coin collecting category than the marketing category, possibly providing the article more of an opportunity to be found by interested readers who search the article directories for content.
Article marketing possesses a huge potential for all article authors, regardless of the article topic. Concentrating on the quality of information and how informative the article is to a prospective reader is very important, but no matter how good an author is at writing it is essential that all webmasters use article marketing to drive targeted traffic to their website.
Related Tags: articles, writing, article writing, article submission, submitting articles
For a FREE eCourse on how to take advantage of the power of article marketing and flood your website with traffic and sales visit www.onlinewithjustin.com/ecourses/article-promotions.
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