Internet Marketing: Problems And Issues


by Shawn Mackey - Date: 2010-09-26 - Word Count: 755 Share This!

The funny thing about this business is the business itself. Never before has there been opportunities for people to make money, have their own business, and do it all with virtually little or no out-of-pocket expenses. The internet presents users with discounted savings on most every website. Take a look at some of the websites you frequent; I'd be willing to bet that the site offers an affiliate opportunity for its users as well. Affiliate marketing is a great concept, after all, we refer people constantly, and now website owners are capitalizing on our referrals. They will pay you to refer people who become users of the sites and refer others.

I recently received a call from someone who I sponsored in one of my programs; she was frantic because she wasn't sure what she was supposed to be doing, and how to best promote the business. I spoke with her for about twenty minutes and we never got around to discussing her immediate problem; however, two days later she called to thank me, and told me that she had several new prospects interested in the business.

After I congratulated her for her achievements, I asked if there was anything I could do. Her reply was no because she said I helped her the other day. We laughed when we realized I did nothing more than offer a friendly voice and an opportunity to vent.

Now, here is the issue I have with the business. Bear in mind that I am not complaining, and I am not frustrated with the industry, I am only relaying what I hear from my associates. The biggest issue I see, as do my associates, is the lack of support so many greedy up lines give to their associates. Many of my fellow marketers are people who like to join opportunities they feel have potential and present great rewards; however, these same people often state that the reason they left a particular opportunity is because of the lack of support from the people directly responsible for putting them into the opportunity.

Listen, we join programs at our own risk, but sometimes these programs are not the easiest to use, and someone may need some support or help. Yes, we are all grown men and woman, and most sites offer training, and site support, but if I get into business with someone, and that person is going to profit from my upgrade or referrals (yes, I know I will, too), I think that person should take the time to introduce themselves to me and at least offer support if I need it.

This business is called networking for a reason and the concept of networking extends beyond referring people to your opportunity and collecting the profits. This business is about building relationships and trust. Too many marketers are failing to capitalize on the longevity aspect of this business.
Personally, I join many opportunities for their immediate potential, but the ones I have built and have been successful with are the businesses in which my sponsor has taken the time to drop me a friendly note of introduction, or just to see how I was doing, and not the ones who slam my inbox with fifteen different e-mails promoting fifteen different opportunities. To be fair, I have also dropped some opportunities where I had great sponsors, but those opportunities I just felt were not right for me, and/or the cost outweighed the potential benefit.

I don't want to have to sit through training videos or podcast when I first join an opportunity. I do the training when I can, and I am in no hurry to get rich quick; I want to build my businesses for longevity, and I want to create lasting relationships within those businesses. However, I do want to get some quick advice from my sponsor because, after all, he is the successful one in this relationship, and he knows how to work the business, right? Or, could it simply be that he has no clue and is just promoting for promotion's sake, and my entrance into his den was merely coincidental?

When I join a business opportunity, I want to know that if I have questions or need advice as to what works best, I can e-mail my sponsor, or even call my sponsor on the phone. If, you as a sponsor do not want the headaches that go along with building a deep, successful organization, then you should open a brick and mortar establishment, and not a business that is built on relationships or trust.

Related Tags: marketing, internet marketing, business, sponsor, upline, affiliate opportunity

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