Marketing Brand - Getting to the Heart of the Matter
How does that brand feel?
Sometimes the obvious isn't all that matters when you brand your product. What may be visible to the commoner off the street may not be what you want to present to your customer. When this happens, close your eyes and let your heart view the product. Allow how you feel about your product to emerge and proliferate the brand that will effect marketing power.
What you love, should be shared.
When you project the emotion you feel about your product into the development and design your client understands the intrinsic value of your enthusiasm.
It's difficult to purchase a car from a salesman who appears apathetic about his product. Put the enthusiasm you feel about your product in to your marketing efforts and allow your customers to understand why they should purchase it from you.
Package Quality; Show the value.
When a product is packaged with care, concern, and consideration for the buyer, you get their attention, before they test the product. They know you care.
A good friend who sells teacup novelties wraps each item in a soft rose print tissue paper and packages it with tender loving care. You know she cares about your enjoyment of her product because from the moment you cut the tape, each step that takes you closer to her product in increasingly enticing. From the delicate aroma of rose petals to the pretty pastel ribbons attached to delicate tags and labels, elegance and quality are her trademark; brand.
Give from your heart.
The secret of sales is understanding the gift. When you sell a product you firmly believe in, you are giving a gift of your understanding, to a person who needs what you offer. What they receive is value in place of their money.
Recognize the value of your product and know its worth.
When you perceive the actual value of your product, price it accordingly and offer valuable incentives to purchase your product, your customer feels valued. When you're able to give the customer credible value, your product becomes worthy of their purchase. Sales is less about the product and more about the attitude with which the product is sold. Where is your value placed?
Related Tags: marketing, brand, recognition, jan verhoeff, marketing brand, value identification, marketing value
Do you want to improve the value concept of your product with Brand? Claim your FREE Subscription to The Branding Iron at http://brandyourmarket.com
© 2007 - Jan Verhoeff
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Promotional Umbrellas are a Useful Tool in Branding Campaigns
With thousands of promotional products out there, it can be difficult to figure out which are useful - Promotional Tote Bags: an Effective an Useful Marketing Tool
Of all of the promotional items a business has to choose from, promotional tote bags are probably th - Avoid Stressful Deadlines
I've mentioned many times in the past the stress involved in an upcoming deadline for some piece of - Proactive Online Reputation Management Tips for Companies When Building an Online Brand
With the speed and ease that information spreads on the Internet, companies wishing to protect thei - 5 Tips on Flyer Printing
If you are not familiar with flying printing, you could be wasting a lot of time and money on your - How to Print Great Flyers Cheaply
Contrary to popular belief, flyer printing is no longer an expensive advertising medium. The downwa - Custom Signs Buying Tips
Every business and organization wants to look their best at all times so when it comes to public di - Three Important Auto Locksmith Services for Carefree Driving
Stuck in the middle of the road with your keys locked inside the car? What do you do now? Call your - Tips to Have a Trade Show Booth That Draws Potential Customers
The key to great trade show exhibiting is marketing. Having a strategic exhibit marketing and tacti - We Wanna be Green
Companies all over the world are adopting green marketing slogans and attaching "built green" to ev
Most viewed articles in this category:
- Protecting A Logo: One Key to Branding Success
Logos play an important part in marketing and brand recognition. Take, for example, Nike's "Swoosh," - Brand Awareness Basics
Statistics tell us that in the U.S. alone, the average person is exposed to 3,500 ad impressions per - Corporate Logo Design
A Corporate logo design is a name, illustration or trademark which gives a company its unique visual - Brand your business
Branding is more than just product recognition inherent in the printed materials that they may be us - Types in Logo Design
Text-Based Logo DesignThe mainly extensively used of all logo types; the Text-Based design focuses o - Small Business Success
Since the inception my business, I have had a lot of small business owners talk to me about business - How to Use Ad Specialties To Brand Or Market Your Company
As business owners, how many times have you been "sold" something?This is especially prevalent in th - Save Time Writing Branded Materials With A Content Blocks Document
Recently we helped a small business owner re-write his marketing and business plans. The owner was g - A Push Culture Or A Push & Pull Culture - For B2b Companies
There are broadly two kinds of businesses. B2C, businesses that sell to individual customers, and B - From Lemons to Loans - The Changing Face of Supermarkets
Thirty years ago we would shop in local Town Centres. We'd visit the local butchers, greengrocers, w
