How To Write A Better Press Release
- Date: 2007-01-11 - Word Count: 564 Share This!
A press release is the most effective way to generate free publicity for your business or organization. A well-written press releases can generate mountains of coverage, and most of the time, that coverage will be more in-depth than any ad. Writing press releases are tricky; since they're targeted mostly to journalists, the focus, style and tone is different from the typical business document. The following tips will help you craft a clear, creative press release.
Like any news story or announcement, a press release must be "spun" -- that is, it must have a particular angle interesting to journalists and, subsequently, to readers. Sure, the opening of a new office might mean big things for your company, but it's of little interest to the rest of the community if you don't tell them why they should care. Consider the following elements of a good press release and incorporate them into your work:
RELEVANCE: This is the most basic concern you need to address; how is your news relevant to the publication's demographic? Are you providing jobs or new services? Is a prominent community figure involved? Does it relate somehow to a recent hot topic? Always know your release's relevance before writing.
TIMELINESS: A journalist will rarely pay attention to a release if it isn't timely. Does your release relate specifically to a holiday or event? Did it happen recently or will it happen soon?
DISTINCTIVENESS: What makes your news unique? Is it something interesting, or different, enough that people outside your company or organization would want to read about it? Would you?
LACK OF COMPETITION: Think carefully about other news or events taking place at the time of your release. Are you competing with holiday news when your release isn't at all holiday related? Will publications have bigger stories with which to concern themselves? If so, hold off on releasing your story until there's a bigger gap in the news cycle.
How you write your press release is equally as important as the information you choose (or choose not) to include. Follow these steps when writing your press release, and keep them in mind as you create a personal template for future releases.
RELEASE DATE: This should be the first thing under your letterhead. Include the exact date if the material is restricted to a specific time, or use the words FOR IMMEDIATE RELEASE if time isn't a factor.
HEADLINE: A strong headline will draw attention to your release, much like a strong headline draws attention to any news story. This should be one line only, in all caps and indicative of your release's exact point.
LEAD PARAGRAPH: In three sentences or less, immediately summarize your story. This paragraph is often called a "nut graf" in the newspaper business -- it tells the story in a nutshell.
BODY PARAGRAPH(S): The remaining paragraphs elaborate on your story and often include quotes from prominent people within the company or in your community. Keep the writing short and snappy, using familiar words and eliminating any clichés or redundancies. Remember: you're essentially writing for journalists, so use a style similar to that of the publication you're approaching. This should be no more than two paragraphs, which keeps your entire release to one double-spaced page.
END: A closing paragraph or summary (like the kind found in letters or reports) isn't necessary for a release; remember, this is similar to a news story. End with either ###, -end- or -30-.
Brian Konradt has been a professional freelance writer for more than a decade. To read more articles on english grammar and how to write better, visit www.LousyWriter.com.
Your Article Search Directory : Find in Articles
Recent articles in this category:
- 10 Mistakes to Avoid When Writing an Article
Here are 10 mistakes that writers tend to make when writing articles for newsletters or magazines. K
- Invigorate Your Healthcare Writing With Words That Are Short, Sweet, And Full of Energy
There are certain kinds of phrasing and word choice, especially in official statements, that can soa
- The Case For Customizing Content
You have to consider every angle when you are writing. There are lots of rules to follow and tips to
- Writing Strategies For Creating Viral Content
For anybody involved in content marketing the need to develop writing strategies that will produce t
- Three Key Ways a Writing Coach Can Improve Your College Admission Essay
In an article entitled "Writing The Essay: Sound Advice from an Expert", Parke Muth, Senior Assistan
- Acquiring A Fantastic Proxy - Proxy List
A proxy or proxy server is applied for both effortless obtain to your certain useful resource like a
- Turnkey Sites & Website Templates - A Comparison
I'm constantly finding emails soon after a person buys a offer of Site Desing templates. Some men an
- Standard Manual For Laptop Or Computer Elements & Software
For many people today, computer system sections plus the innards of the computer system are anything
- Different Kinds Of Cameras Can Be Used For Webcams
There are many physical components that make the technology of the PC camera webcam work. The import
- What Can Pc Camera Webcam Bring To Us And How It Works?
The PC camera webcam can be used in a wide range of aspects. Such as personal "Big Brother" style di
Most viewed articles in this category:
- Don't Put Off Writing that Book!
If writing that book you've always had in mind tops your list of resolutions or regrets, hiring a wr
- Writing on the Hoof
Finding inspiration when you are writing is often a haphazard affair. When you are physically ready
- Focus On Nigeria
Focus on Nigeria Nigеria is a natural gas and oil rich country that is bordеrеd b
- How to Write Great Dialogue in Your Book
Dialogue isn't so much read as it is heard by the reader. The eyes see the words on the page, the b
- Women SUV Driver from www.thefrap.com
Why do so many women drive around in the oversized SUV's, the Tahoe, Excursion, Escalade
- How To Write Good Articles
As a writer you may be ready to cash in on the need for web content. There is a lot of money that c
- NEWS FLASH: Technical Communicator Saves World
I had a boss several years ago who was amused by my earnest and relentless preaching about the impor
- Writers Resources
Writers use certain inherent talents to come up with their pieces of writing. However, they do need
- Popular Articles
Articles are those that are available in plenty these days in the internet. The articles are written
- Writing Romantic Connections
I've met quite a few people who fall in and out of love rather quickly. They meet someone at a party