All in all, Chrome Hearts may be most accurately described as a luxury designer label of sterling silver gothic jewelry for rich, alpha characters with non-conformist values and mindsets. Therefore, Chrome Hearts naturally tends to appeal to celebrity rock stars, rock fans, bikers and other free-spirited individuals seeking alternatives to mundane, conformist classic clothing, apparel and jewelry. For example, we examine the never-ending list of celebrated personalities who have chosen Chrome Hearts jewelry: Lou Reed; Steve Jones; Britney Spears; Jay-Z; Elton John; Martin Lawrence; Tony Leung; Lee-Hom Wang; Ashlee Simpson; Lenny Kravitz; Cher; Eddie Murphy; Jamie Foxx; Karl Lagerfeld; Angelina Jolie; Pamela Anderson; and the Osbournes.

Fans of CH jewelry adore it not for the brand. After all, brand-chasing reeks of conformism and uniformity. Rather, what fans are really looking for is well-crafted, one-of-a-kind gothic-styled gothic silver jewelry which gives its bearer a powerful, magnetic image mix comprising the elements of non-conformism, empowerment, daring and wealth. And not very many jewelers or labels can claim to churn out sterling silver gothic style jewelry as expertly as Chrome Hearts does or used to do. However, this fact is a weakness of the Chrome Hearts business model.

Chrome Hearts replicas, fakes and Chrome Hearts inspired alternatives

In recent years, CH has faced challenges in the form of several offshore competitors possessing the talent, resources and ability to deliver equally detailed, beautiful & expertly crafted luxury gothic silver jewelry to bikers and other fans at a fraction of Chrome Hearts prices. Now, fans of gothic silver jewelry are given a wide range of alternatives to original Chrome Hearts jewelry. Fans of sterling silver are beginning to wise up to the reality of branding, which is really nothing more than an illusion. Brand is not something that customers will always be willing to pay for. Given the easy availability of cheaper and often equally attractive offerings, it is no wonder that luxury label jewelry isn't an uncommon sight on the streets notwithstanding the luxury brand pricing of the original. The new wisdom is: why bust the bank on luxury label jewelry when you can get a almost identical product made from the same top grade 925 sterling silver at a tiny fraction of the price?

However, in choosing alternatives in the form of fakes or similarly styled inspired designs, it is critical to know the grade of jewelry you are buying. Competitors range from top grade alternatives and close replicas by real jewelers to mass-producing bootleggers mass producing cheap imitations made from low-grade materials such as steel & copper.