Welcome to Part 2 of " Forum Marketng: Is Forum Marketing Right For Your Internet Marketing Efforts?" Let me get right to the meat of Part 2, Hope you enjoy!

Ask any online marketing veteran and he'll tell you that the road to internet prominence is paved by a race to have the most number of back links possible. With Google leading the way among the hundreds of search engines on the World Wide Web, link popularity, or the number of websites linking to your pages (back links), has become a very important ingredient for good positioning in search engine results. The number of back links you have to your website will significantly affect your website's page rank (PR). The higher you website's PR is, the higher it will place in search engine results pages (SERP).

Below are a list of pointers, if used wisely, will greatly improve your chances of always using the forums correctly to market your website.

- Find Targeted Users - To find targeted users, as well as to lead the search engine spiders to your website, you will have to find a forum that is dedicated to the niche that your website is servicing. To find a forum in your niche, use the neat free tool at www (dot) link-advantage (dot) com/search ..

- Use the Signature Box- Remember to make good use of the signature box (referred to as sig. box) that you will have once your account is created. It is considered smart forum marketing for you to include a direct link to your website in your signature box. Some forums even allow you up to five links, so this will be great if you're promoting just as many websites. Be certain to know that establishing back links to your website will never happen unless you use the Signature Box.

- DO NOT ADVERTISE YOUR LINKS IN YOUR POSTS - sorry for the caps lock, but this point is very, very important. In forum marketing this is a major capital offense on a forum. Forum members will chastise you if you blatantly self-promote your business. It is considered rude to other forum members and is most inappropriate, even more so if you are advertising affiliate links.

- Post meaningful posts and replies - If you are serious about your forum marketing efforts, then initially it would be best to think through what you are going to post so as not to come across as an uninformed idiot. The one big advantage you have from using a forum besides the number of back links to your web site is that you can very quickly establish your credibility as an expert in your niche, but only if you present valid and thought provoking posts. And you should use the same philosophy in your replies too. Another good approach in forum marketing is to post significant replies in meaningful threads. Let your words do the talking, and let them judge your business through the wit and wisdom you share. Your signature box will appear in every post you will publish, anyway. In forum marketing, the trick is to publish as many meaningful and substantial posts as you legitimately can. And as a matter of knowledge, remember that when you make a post or a reply, your signature box will stay in place until the webmaster removes it and this is usually not done very often. So, once you get your signature box up in a post, it is going to serve your forum marketing efforts for a long time to come.

* Be friendly! A key element of forum marketing is to gradually build solid sustainable professional relationships. Such would go a long, long way in building your brand. Participating the correct way in forums will pay big dividends for you in the long run. If you take the attitude that you want to help as many people as possible, then you will gain many new online friends, you will win new customers, and you will even establish a number of new joint venture partners, and it will make your forum marketing efforts a great deal easier, all by just being nice and helpful.

* Learn from your co-members. Forum marketing is all about observation! Keep an open eye about what they need and what they want. Let this aid you in your market studies. Don't be afraid to share your knowledge with other forum members. Once you are able to observe a forums discussion long enough, you will readily see just how badly qualified contributors are really needed. I mean no offense, but there are so many self proclaimed gurus out there in the world of forum marketing that give erroneous and incorrect misleading information, the forums need you to help keep the members well informed. What are you waiting for: join your niche forums today and stat niche marketing your website.

Forum marketing is one of the most powerful internet marketing tactics in existence today - if it is implemented correctly. Keep in mind the things we have discussed above, and for certain, you'll be able to reap a lot of benefits from this technique.