Searching for executive jobs used to be a buyer's market. Recruiters or head-hunters in the past called you with offers; companies advertised for job openings, and announcements of new positions would generate multiple interviews.

Executive job search is now however a seller's market - with many executives realizing that they have to take an active hand in promoting themselves, if they want to get that better job or their preferred salaries and benefits. Here are some practical secrets to effective executive job searches.

1) It is a seller's market. Don't expect the job you want to come looking for you.

Waiting for the job to come to you is a pitiful approach to getting the job you want. It is appropriate if you are casually interested in changing jobs. In this case, you can afford to take the time to pick and choose the 'right' job and employer. However, if you are serious about moving on, a passive approach will simply not work. You have to actively seek out the job you want. The question is HOW?

Responding to posted positions, joining online job boards, or undertaking a mass mailing of your resume are marginally effective. You may find yourself spending a lot of time doing these only to realize that these are not the jobs or employers you want.

The real gold mine is this: create your own position - and market yourself to your prospects. Project yourself as a distinctive and worthwhile solution, especially to small and medium-sized companies. Make yourself visible to potential employers: attend trade shows, join associations or just call prospective employers and suggest a personal meeting. If you have something to offer, you'll be surprised at how quickly the response will be.

2) Generate impact with your resume.

Too many resumes look the same - employers will ignore the most interesting career background if your resume does not create impact. Worst, a standard or ordinary resume will not induce potential employers to hire you and pay you a high salary because there is nothing to commend you, or mark you as extraordinary to their eyes.

Bear in mind that your resume is a projection of your professional image. If you want to be seen as sharp, focused and motivated, your resume must reflect this. If you wish to project yourself as a solution to your prospective company's problems, say so within the first paragraphs of your application.

Your resume is also your first opportunity to distinguish yourself from others (who may be as competent or qualified as you) seeking the same position. One approach is to make your resume market-focused and forward looking. You must show your POTENTIAL - and back this up with your past accomplishments.

3) Consider new avenues for your search.

Don't limit your job search to the comfortable and familiar - check out other industries and companies who may be in the market for your particular skill set, but are also looking within their companies for candidates.

Many companies are beginning to realize that they need to diversify into other business activities in order to stay competitive and continue to grow. In the same way, you also need to diversify and look into other opportunities if you wish to find a new job or a better salary.

The services sector, for example, is growing and in the process of change as they become more responsive to customer needs. They may be looking for new talent with a fresh outlook to give them an edge - which may fit your profile perfectly.

The key is to show these companies that your skills and career background complements their goals - and hiring you will only enhance their potential for success. If you can demonstrate this capability to them, you can become their candidate of choice.