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    • 21.

      Brand Loyalty


      by Kurt Mortensen - 2007-03-09
      It's a challenge getting consumers to remain loyal to a particular brand. Unlike the good old days when brand loyalty was a given, times have changed. As a society, we no longer feel compelled to stic...
    • 22.

      Compelling Evidence


      by Kurt Mortensen - 2007-03-21
      As you prepare your message, understand that we humans aren't capable of absorbing all of the information you can gather. We are hit with data all day long and most of the time we don't absorb it. In ...
    • 23.

      A Word Of Caution Regarding Obligation


      by Kurt Mortensen - 2007-03-21
      The Law of Obligation can backfire on you or become a matter of ethics if it's used for the wrong reasons. Manipulation is the flip side of obligation. If you use obligation to manipulate, I guarantee...
    • 24.

      Drive To Success


      by Kurt Mortensen - 2007-03-21
      Consistent and rapid changes are impacting the economy, and the small businesses that create approximately two-thirds of the nation's new jobs. These changes are all around us and envelope all areas o...
    • 25.

      Creating More Sales Through Active Participation


      by Kurt Mortensen - 2007-03-21
      People have an innate desire to feel wanted and needed. When you fulfill this need, you open the door to persuasion, a fact that has been proved beyond a doubt by records kept on industrial workers. W...
    • 26.

      Find The Motivator That Creates Hunger


      by Kurt Mortensen - 2007-03-24
      In order to successfully motivate someone-or, to get her/him to internalize the motivation-you have to create a deep hunger or thirst. It has been said that you can lead a horse to water, but you can'...
    • 27.

      High Expectations Lead To Great Results


      by Kurt Mortensen - 2007-03-24
      The expectations we create for others often become reality. This can have interesting effects when applied out in the real world. Expectations have changed the lives and persuaded the behavior of othe...
    • 28.

      Persuasion And Presentation Obstacles


      by Kurt Mortensen - 2007-03-31
      Fear is so debilitating, and yet it is so prevalent. I would say, in fact, that it is probably the number one obstacle standing in the way of having a solid, positive mental mindset. Yet when its true...
    • 29.

      Commercial Identity


      by Kurt Mortensen - 2007-03-31
      The name you select for your business, product or service explains who you are or what you sell. It identifies what sets you apart in the marketplace. It helps determine how you're perceived. Be su...
    • 30.

      Do You Have What It Takes


      by Kurt Mortensen - 2007-03-31
      Every day, people are achieving economic and creative independence by turning their skills into dollars. Garages, basements and attics are being transformed into the corporate headquarters of the newe...