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    • 31.

      The Decision Making Cycle


      by Kurt Mortensen - 2007-03-31
      Do we understand the advertising and how the market works? When you go to the supermarket to by shampoo, what dictates what we buy? There are over 50 different choices, which one do you buy? You do...
    • 32.

      Three Steps To Using The Law Of Dissonance


      by Kurt Mortensen - 2007-03-31
      Just like anything in life, there is an art an a science. In this article I outline the step by step science to using dissonance effectively. Take the material I teach you and use your art to apply th...
    • 33.

      Marketing Obligations


      by Kurt Mortensen - 2007-04-04
      The more indebted we feel, the more motivated we are to eliminate the debt. Pre-giving makes us feel like we have to return the favor. Greenburg said this feeling of discomfort is created because the ...
    • 34.

      Face To Face Negotiation


      by Kurt Mortensen - 2007-04-04
      In our age of ever-expanding communication possibilities, researchers have been drawn to answer the question of which communication mode is most likely to lend itself to successful negotiation. Althou...
    • 35.

      The Desperation Cycle And Failing Motivation


      by Kurt Mortensen - 2007-04-04
      Many think motivation is useless because it doesn't ensure long-lasting results. This thought tendency can be seen in what I call the Desperation Cycle. The Desperation Cycle shows how human nature in...
    • 36.

      Business Advertising


      by Kurt Mortensen - 2007-04-07
      Advertising is an investment in your business and is similar to other investments that are designed to improve and expand your business. The return you receive depends on the planning and thought that...
    • 37.

      Negotiation Hazards


      by Kurt Mortensen - 2007-04-07
      What might work wonderfully in one negotiation situation will not always be appropriate in another. The instant someone feels cheated, misled or taken advantage of, your opportunity to negotiate with ...
    • 38.

      Power Pointers For Story Selling


      by Kurt Mortensen - 2007-04-07
      Nothing disarms and invites an audience in more than humor. We are instantly drawn to people we think are funny. We enjoy listening to humorous individuals and hearing what they have to say. Humor gra...
    • 39.

      Factors Influencing The Impact Of Humor In Persuasion


      by Kurt Mortensen - 2007-04-07
      Humor's effectiveness will always ride the emotional tides of your audience members. How well a joke goes over may depend on whose company your prospects are in, whether they are winding down for the ...
    • 40.

      Orchestrating your Leadership


      by Craig Harrison - 2007-07-09
      Recently I had the opportunity to lead an orchestra. It's an experience I recommend to all. Admittedly, I had my doubts. With no formal training I wondered: - Would I lead correctly?- Would others res...