team management
team management
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11.
by Kurt Mortensen - 2007-01-08
The power of suggestion can also be extremely effective when you engage the emotions in your tactics. For example, when your car salesman says, "You're really going to love how this car handles in the...
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12.
by Kurt Mortensen - 2007-01-11
You can't change a habit unless you replace it with another one. The same is true of motivation. You can't change how someone is motivated unless you replace the undesirable motivation with a desirabl...
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13.
by Kurt Mortensen - 2007-01-11
The bottom line of all advertising efforts is an obvious one: to attract customers and bolster sales. But often, small business advertising is wasted on a shotgun approach that doesn't focus on the co...
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14.
by Kurt Mortensen - 2007-01-17
Perhaps the greatest obstacle to good advertising is excess. Ads can end up so crammed with ideas and features that they appear dense and uninviting. If over designed, they can become more artistic th...
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15.
by Kurt Mortensen - 2007-01-17
The words we use and the way in which we use them can have a huge impact on how we are perceived by our audience. As Mark Twain said, "The difference between the right word and the wrong word is the d...
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16.
by Kurt Mortensen - 2007-01-17
One aspect of the law of dissonance is the urge to remain consistent with our commitments. Even if someone begins with a small request then follows it up with a larger request, we still tend to remain...
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17.
by Kurt Mortensen - 2007-01-17
We were all born with five senses, each one helping us to make generalizations about the world. You should engage all five sensations when trying to persuade an audience. However, keep in mind that th...
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18.
by Kurt Mortensen - 2007-01-17
Pacing involves establishing rapport and making persuasive communication easier; leading involves steering your prospect toward your point of view. Pacing and leading will enable you to direct a perso...
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19.
by Kurt Mortensen - 2007-03-09
Every successful company uses some sort of promotion to influence certain audiences, usually customers or prospects, by informing or persuading them. Reasons for promoting a business include: increasi...
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20.
by Kurt Mortensen - 2007-03-09
If you've researched your market, thought over the pros and cons of a home-based business, and decided to go ahead, it's time to put together a business plan.Developing a business plan forces you to t...
