Do it Yourself Marketing
- Date: 2007-07-03 - Word Count: 759
Share This!
All the world's a stage and each man in his time plays many parts. (To borrow loosely from Shakespeare). How's your role-playing going?
Are you busily working "on" the business and including, sales, PR, event management, marketing and promotion into your juggling act? Well you have just added the title of Marcoms Manager to your job description. Learn more about how it can help you to succeed.
Marcoms to Build Your Brand
In our work we have so many roles to play and our job description is varied to say the least. But at the end of the day your role is to establish a successful business. Success is measured in a number of ways but usually through profit and sales results. One way to help increase sales is to create awareness of your business and service.
Messages about your product or service are delivered and received in a number of ways. Hundreds of ways in fact. There's communication everywhere. We're bombarded with information from the moment we wake up, to the time we fall asleep at night, and it's getting faster, busier and crazier. Or is that just me? We not only have our traditional forms of media such as TV, print and radio sending us messages, there's brochures, billboards bus-backs and of course all the new media like the internet, blogs, cable TV and the rest.
So how do we break through all this noise? How do we stand out so that ultimately people buy our product or service?
It seems most large companies these days are combining or blending all the roles associated with building and maintaining relationships. These roles can include public relations, media management, marketing and advertising, and come under the umbrella of marcoms, a blend of marketing and communication. As business owners you need to ensure you have a range of this activity covered as the successful integration and application of all these strategies will ensure not only profitable results for your business but an increase in exposure, recognition and brand reputation.
Here's a brief checklist to see if you're incorporating these tactics into your role.
* Marketing, client sales calls and visits, new client development, database management, building referral networks, affiliate programs or alliance opportunities. An integral part of your business that needs to be addressed daily and one area most businesses do work at consistently. However by incorporating some other marcoms strategies you can support and maximise your marketing efforts.
* Communication, internal and external through e-News, articles, publications, annual reports, brochures, direct mail, postcards and other communication collateral. We need to communicate consistently with our existing clients to keep us "front of mind". Yet by furthering our communication reach perhaps by submitting articles to trade or consumer magazines you will gain wider recognition for your business.
* Advertising, classified advertisements in your local paper, display advertising, yellow pages, radio, Internet and Google ads. Advertising is expensive particularly as a stand alone tool for creating awareness. However a small amount of advertising along with your other communication efforts will bring about maximum ROI.
* Event management, trade shows, open days, networking events, seminars, speaking opportunities, client office drinks or a business lunch.
* Media strategy, sending out media releases, publicity editorial, interviews and photo opportunities, building media relationships and media launches.
* New media management, website content, website promotion, e-Books, e-Zines, blogs, on-line networks, search engine optimisation.
Like the rest of this checklist, this is a whole communication strategy on its own! Having an online presence is almost mandatory these days, but your website needs to be more than just an online PR brochure. You need to keep telling people about it and to incorporate a range of website promotion tactics such as:
Put your web address on all your communication collateral, media releases, brochures, newsletters, business cards, postcards, letterhead, email signatures and invoices. Send out a regular e-newsletter to your database that offers tips and information and a link back to the site. Present interactive features on your site that keep visitors returning; perhaps a competition or an on-line survey as well as lots of free valuable information. Put your domain name on promotional products such as pens, coffee mugs, or key rings. Perhaps even the company car! Have it on your voicemail messages or your on-hold message service.
*Promotion, competitions or giveaways are a good way to create further awareness.
As business owners we do wear many hats - that of entrepreneur, financial controller, lawyer and salesperson. Often the one area that gets overlooked is the communication and promotion of the company. But as the infamous promoter PT Barnum once said, "Without promotion something terrible happens - nothing!"
Are you busily working "on" the business and including, sales, PR, event management, marketing and promotion into your juggling act? Well you have just added the title of Marcoms Manager to your job description. Learn more about how it can help you to succeed.
Marcoms to Build Your Brand
In our work we have so many roles to play and our job description is varied to say the least. But at the end of the day your role is to establish a successful business. Success is measured in a number of ways but usually through profit and sales results. One way to help increase sales is to create awareness of your business and service.
Messages about your product or service are delivered and received in a number of ways. Hundreds of ways in fact. There's communication everywhere. We're bombarded with information from the moment we wake up, to the time we fall asleep at night, and it's getting faster, busier and crazier. Or is that just me? We not only have our traditional forms of media such as TV, print and radio sending us messages, there's brochures, billboards bus-backs and of course all the new media like the internet, blogs, cable TV and the rest.
So how do we break through all this noise? How do we stand out so that ultimately people buy our product or service?
It seems most large companies these days are combining or blending all the roles associated with building and maintaining relationships. These roles can include public relations, media management, marketing and advertising, and come under the umbrella of marcoms, a blend of marketing and communication. As business owners you need to ensure you have a range of this activity covered as the successful integration and application of all these strategies will ensure not only profitable results for your business but an increase in exposure, recognition and brand reputation.
Here's a brief checklist to see if you're incorporating these tactics into your role.
* Marketing, client sales calls and visits, new client development, database management, building referral networks, affiliate programs or alliance opportunities. An integral part of your business that needs to be addressed daily and one area most businesses do work at consistently. However by incorporating some other marcoms strategies you can support and maximise your marketing efforts.
* Communication, internal and external through e-News, articles, publications, annual reports, brochures, direct mail, postcards and other communication collateral. We need to communicate consistently with our existing clients to keep us "front of mind". Yet by furthering our communication reach perhaps by submitting articles to trade or consumer magazines you will gain wider recognition for your business.
* Advertising, classified advertisements in your local paper, display advertising, yellow pages, radio, Internet and Google ads. Advertising is expensive particularly as a stand alone tool for creating awareness. However a small amount of advertising along with your other communication efforts will bring about maximum ROI.
* Event management, trade shows, open days, networking events, seminars, speaking opportunities, client office drinks or a business lunch.
* Media strategy, sending out media releases, publicity editorial, interviews and photo opportunities, building media relationships and media launches.
* New media management, website content, website promotion, e-Books, e-Zines, blogs, on-line networks, search engine optimisation.
Like the rest of this checklist, this is a whole communication strategy on its own! Having an online presence is almost mandatory these days, but your website needs to be more than just an online PR brochure. You need to keep telling people about it and to incorporate a range of website promotion tactics such as:
Put your web address on all your communication collateral, media releases, brochures, newsletters, business cards, postcards, letterhead, email signatures and invoices. Send out a regular e-newsletter to your database that offers tips and information and a link back to the site. Present interactive features on your site that keep visitors returning; perhaps a competition or an on-line survey as well as lots of free valuable information. Put your domain name on promotional products such as pens, coffee mugs, or key rings. Perhaps even the company car! Have it on your voicemail messages or your on-hold message service.
*Promotion, competitions or giveaways are a good way to create further awareness.
As business owners we do wear many hats - that of entrepreneur, financial controller, lawyer and salesperson. Often the one area that gets overlooked is the communication and promotion of the company. But as the infamous promoter PT Barnum once said, "Without promotion something terrible happens - nothing!"
Related Tags: marketing, communication, promotion, personal branding, sue currie, media strategy
Sue Currie, the director of Shine Communications Consultancy and author of Apprentice to Business Ace - your inside-out guide to personal branding, is a business educator and speaker on personal branding through image and media. Sign up for free monthly tips at http://www.shinecomms.com.au/contactmanager/default.cfmTo learn more about how you can achieve recognition, enhance your image and shine"' visit http://www.shinecomms.com.au Your Article Search Directory : Find in Articles
Recent articles in this category:
- The No. 1 Rule For Projecting Confidence - Speak With Authority
One of the most important characteristics a person can project in a business setting - or any situat - After the Autumn Checkout European Debt Crisis and U.S. Brewing Rebound
In the commotion caused by the Fed on interest rates come to an end, the "disastrous" for the euro a - Advantages Of Arcade Game Rentals
There are many different advantages to arcade game rentals. Most people need something to release th - A General Primer on Truck Cargo Nets
In modern highways it is quite rare to see truck cargo nets in action, this is because they are usua - The United States Will Burst More Severe Financial Crisis
Not long ago, suddenly announced that the central bank to raise interest rates, the interest rate hi - Niche Marketing Profits - 3 Easy Steps to Finding a Profitable Niche Market Income in 10 Minutes
Like most beginners I was having a very difficult time trying to find a niche market to earn extra m - The Importance of Hospitality Management Consulting Firms Toronto
Businesses and the managers that help guide any business are in a constant state of improvement and - New Keynesian Theory Label
2010 winner of the Nobel Prize in Economics three theories have been labeled as "New Keynesian" labe - Federal Reserve Pouring Money QE2 Unpredictable Fortune
U.S. economist Milton Friedman proposed a "throw the cash from a helicopter" view, while the practic - Fiscal Consolidation Should no Longer Delay
British Chancellor of the Exchequer George Osborne today announced fiscal consolidation policy, shoc
Most viewed articles in this category:
- Common Financial Problems to Avoid
One must first change their habits and not procrastinate. American Consultants Inc at offers key fi - How a Bad Hire Can Hurt Your Business
What's worse - hiring the wrong person or not hiring anyone at all? Companies can become almost des - Joel Comm Is Dr. Adsense
What is Adsense? If you are new to making money online and net marketing, you may not know what Ads - 5 Steps For A Dynamic Wealth System Online
Recipe: Opportunity + knowledge + Dynamic Wealth System + Your Action = Massive Success!!! Step 1 - How To Stop Foreclosure
Losing your house to a foreclosure can be very scary. There are times when circumstances are ou - How to Always Pitch A Strike
As business owners, we are always working on new ways to convince people to become customers, client - Membrane Diffuser Solutions for Wastewater Treatment Systems
In the aeration basin of a typical wastewater treatment plant there are both organic and inorganic m - Another Year Hating Your Job or Loving Life?
Copyright © 2007 Mary Foley I've come to the conclusion that to be successful - really successf - Dyestuff Industry In India And China
World demand for dyes and organic pigments to touch $10.6 billion in 2008According to a study on dye - Cma-cgm Case : the Series of Lawsuits Continues in Syria, Lebanon, Egypt, France, England and the United States
Damietta company case : The series of lawsuits continues in Syria, Lebanon, Egypt, France, England a