In any business having some innovative idea or a unique service or a special product will make people survive in the field. But to really make an impact in your segment you should have a strong marketing and advertising team which is innovative as well. With out good advertising the external world is not going to be aware of your product and hence you are not going to be a winner in the field. Hence advertising is like heart of any business. Different Types of Advertising: There are different modes of advertising. Some of them are television advertising, print media advertising, internet advertising and so on. Out of these, television advertising has seen a lot of drastic changes in the last few years. In the recent years almost all types of businesses are moving towards the television advertising at a rapid pace. As we all know more than ninety percent of the house holds now have the television sets and out of them more than ninety percent have the satellite cable connection attached to them. So, there is a great chance to attract so many people from the television advertising. There are even some channels which are dedicated to television advertising. Controversy about TV Advertising: How ever, in the last few years there is lot of buzz around about the television advertising. The television audience is getting really frustrated with the untimely and lengthy advertisements, which they can't really avoid. With all these frustration which is creeping up in the minds of the TV watching people, the advertisements are not getting the intended amount of customers from the television advertising. Hence this controversial television advertising has to be made in some other way so that it benefits both the advertisers and viewers. On-Demand Advertising: One of the most interesting answers that are given by our technology to this controversial advertising is one-demand advertisement. The main concept behind the on demand advertising is that the viewers will be shown with a small advertisement while the programs will be running on the channel. If the viewer is interested in seeing that advertisement then he can click a small icon which will be displayed on that advertisement with the help of a special remote controller. Then full advertisement will appear and he can stop it whenever he wants. On demand advertising is really a great concept. This is basically a sub concept of interactive television. This can help both the advertisers and the viewers. This concept is already in place in some of the developed countries like United States of America. Navic is one of the biggest companies, which are working on this technology in the western world. Hopefully today's controversial advertising will turn into a very beneficial one for both the advertisers and the viewers in the near future.

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