Benefits of Organic/Natural SEO over PPC

If your looking for long term online marketing results then Organic Search Engine Optimisation is the solution for you. On the contrary for quick effective results there is nothing to beat Pay Per Click Listings. It would be wise to use both the services to gain maximum control over your key phrases, but the advantages of Optimisation should not be minimised.

A recent study published by SEMPO shows that a scant 11% of all SEM advertising is spent on SEO, with the bulk, 83%, spent on PPC advertising. It is known that PPC conversions often increase in conjunction with optimisation of a site.

Organic Search Engine Optimisation (SEO)

With organic SEO methods you can add value to branding and increase visibility in the search engine rankings with much lesser outgoings.  According to JupiterResearch, 87 percent of commercial clicks on the major search engines take place on the natural (or "organic") results. It is also a well known fact that search users opt for organic listings to sponsored listings in most cases. Once you have your site optimised properly and listed in the Search Engines you can be rest assured to receive long lasting quality traffic.

Natural or Organic search engine optimisation is a lengthy stressful process involving Content writing, onpage optimisation and link building. But if you are looking for long time profitability then organic seo is a must and will enable your site to stand out among other ppc competitors. In most cases you will only need to pay one time upfront fee unlike pay per click advertising.

To effectively compete in the natural search results rankings, SEO service providers need two key components 1.Technologies that interpret search engine ranking algorithms and inform their search optimisation strategies and  2. To implement a mature optimisation process that's been refined over numerous clients, across a variety of vertical industries and business models, faced technical challenges that can be posed by client Web sites. Search Engine Optimisation service providers who lack either of these components are at an extreme disadvantage in producing search engine rankings, traffic and conversions for their clients.

Pay Per Click (PPC)

With Pay per click methods, you can only appear when you have enough capital to spend. The more higher you bid, the higher you appear in the sponsored listings. One advantage is that you have better control with Pay per click methods as far as conversions are concerned. Also tracking and measuring of ROI (Return on Investments) will be more organised with PPC as compared to SEO.

PPC marketing can also be thought of low risk marketing as you are in control of every penny you spend. You will be able to achieve good results with proper maintenance of your ppc campaigns, but the downside to this type of marketing is that you will only be seen in search engines as long as you invest in it. PPC is also known to attract fraudulent clicks, click frauds vary from 10% to 40% depending on the type of industry and keyword.

The recent prevalence of automated bid management tools in the management of PPC/SEM campaigns has resulted in the adoption one of two new options 1. Manually manage clients' PPC campaigns, competing against automated software programs or 2. To train staff and utilize third-party automation to manage client's campaigns, but share per-click fees with the supplier of the automation.  Neither option is ideal and both require specialised training, along with the dedicated number of man hours to campaign management. 

Conclusion

Identifying and recognising the unique benefits between each route will strike a balance between these disparate elements. In either case your target must be to achieve high ROI sales.