Keyword Analysis From A SEO Perspective


by Paul Foley - Date: 2007-04-27 - Word Count: 506 Share This!

Keywords make the search engine world go 'round. If you get most of your traffic from search engines, then targeting the right keywords should be central to your promotion strategy. To get the right keywords, you have to look at them from a search engine perspective.

The first step in the process is to build up a large list of keywords related to your site. You can start out by simply thinking like your potential visitors and listing what they would type into a search engine, but that will only get you so far.
There are many free tools you can use to build a bigger list (like Wordtracker's freekeywords tool or Google Adwords' External Keyword Tool), or you can purchase something more powerful (like a Wordtracker subscription or Keyword Elite).

Now, not all keywords are created equal! You have to analyze these keywords from a SEO perspective. Obviously search terms with higher search volume are more desirable, but they are usually more difficult to rank highly for as well. For that reason, it is advisable to start out with "low-hanging fruit," the terms that get fewer searches but are also less competitive.

To give an example, if you have a site about electronics, try targeting "high-tech car electronics" rather than a more general term. A side benefit is that highly targeted search terms yield highly targeted visitors, which can increase your conversions.

Another side benefit is that while you build up your search rankings for a highly specific term, you are also improving your rankings for the more general term, since it is included in the term you are optimizing for.

Before you run off and begin optimizing your website and articles for specific keywords, wouldn't you like to know if the effort is going to be worth it? For some terms, it may not be possible to get a high search engine ranking for weeks, months, or even years! To do a relatively quick test of your keywords, you can run a PPC campaign and use a tracking program like Google Analytics to see which keywords will actually convert to sales for you. When the results are in, you will be able to put in the work to rank highly for them with complete confidence that the work will pay off.

Another element to consider when looking at keyword analysis from a SEO perspective is your competition. You can easily see how many websites are competing for a term by search for it in Google wrapped in double quotes, like "high-tech car electronics." The higher the number of websites listed, the greater your competition. But that's not all! You should also check to see what kind of websites you're competing with.
If the first page of Google is full of websites with very high Page Rank (5, 6, 7 or higher), then you know it will be difficult to bump them off.

When you start with a large keyword list and have the right tools and knowledge, keyword analysis from a SEO perspective can yield enormous long-term results.


Related Tags: affiliate marketing, article marketing, keyword analysis

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