Take Advantage of User Generated Content and Save Money With a Digital Asset Management System
<a href=www.marklogic.com/information/xml-content.html>XML content</a> servers are changing standard publishing methods into <a href=http://www.marklogic.com/solutions/publishing.html>custom publishing</a> with <a href=http://www.marklogic.com/information/digital-publishing.html>digital publishing</a> solutions.
Companies are learning and taking advantage of user generated content - like reviews and opinion polls to sell their products digitally online. Consumers want to know what consumers are saying about a product before they buy it. Companies have just recently taken advantage of this as a means of reaching out to new audiences. Using a digital asset management system like an XML content server for digital publishing, helps businesses reach a wider, more diverse audience, especially younger generations who are very familiar and knowledgeable with Internet technology and compete with other online services.
A Digital Asset Management Application Built With An XML Content Server Allows You To
- Track where content has been used, regardless of what it was used for
- Consolidate all digital assets in one powerful repository
- Easily move content from print to digital processes
- Find and search all your existing digital assets across different media types including images, full textbooks, articles and sound
- Reduce the time and cost of content production by capitalizing on content reuse
How Consumer Content is Crucial For Companies
Consumers are reading reviews because consumers want to know more about a product from actual people who have used the product verses an ad that is glossy and shiny that tells you what you want to hear. Companies can put their message out there- but it is more about people picking up that message and spreading the message around is now how marketing is today.
With this new technology, companies save money on advertising, save money on writers and build up a needed contentbase for expanding their rankings online
Advertisers have learned that this next generation of consumers, not to mention current generations are tired of being told what they should like. There are so many choices out there now that people are finding what they want on their own without the pushy ads. Using new digital asset management applications, like XML content servers, allow companies to automatically feed those consumer comments and apply them to their own websites, giving their product more credibility.
Related Tags: xml content, custom publishing, digital publishing
About the author: Melissa Peterman is a web content specialist for Innuity. For more information about XML content, custom publishing and digital publishing , go to Mark Logic.
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