The Business Card in China
- Date: 2007-04-26 - Word Count: 522
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When you go on a business trip one of the most important things to bring with you are your personal business cards. In China your business card is very important . Doesn't matter if you go to a trade show, a meeting or even a local bar. Networking in China is a very necessary activity and you need to be prepared.
Have your business cards translated into Chinese.
It is understandable to see executives go to China with English only cards or even in their own home country language.
Of course a complete translation it is not needed, but make sure you cover the major fields as telephone, email, fax, etc. If your company doesn't have a Chinese name do not be so concerned. But try to get some translations of how your company name will be and things related.
When exchanging business cards, always use the thumbs and index finger of both hands to hand the card to your counterpart.
Be sure that when you hand in your card the translated side is facing your counterpart so that they can easily take the card and read all your information.
Chinese executives, especially ones that are your counterparts, take this step very seriously and will spend time reviewing the card once again. For companies that have chosen Chinese names or translated it, take care in doing it. Many times, overseas companies chose characters that allow for a near phonetic sound of the English name to be recognizable in Chinese.
If you want to be perfect and do not commit any mistakes you can hire a large PR firm who specializes in PR, branding and media. This money you spend in this will build a very good platform in China, that can convert into a multimillion dollar business.
Spend some time in reviewing the cards that are handed to you, and keep track of who is whom.
In China a sign of respect is to study the card and look serious this will be a good first step to building stronger relationships in the future. Of course at a trade show, it may not be possible to spend a lot of time on each card, but make sure and spend the time for those executives that you know will matter in the future.
Be prepared and ask how to pronounce the names of your counterparts it is a good advice if you can study how are written and pronounced some common Chinese surnames. That will be a plus in your visit, and a great first impression.
At a dinner or a banquet, put the cards in order around the table, this is a way to remind oneself of those sitting around the table.
So to be prepared for your next business trip to China here are some guidelines:
Have your business cards translated into Chinese.
It is understandable to see executives go to China with English only cards or even in their own home country language.
Of course a complete translation it is not needed, but make sure you cover the major fields as telephone, email, fax, etc. If your company doesn't have a Chinese name do not be so concerned. But try to get some translations of how your company name will be and things related.
When exchanging business cards, always use the thumbs and index finger of both hands to hand the card to your counterpart.
Be sure that when you hand in your card the translated side is facing your counterpart so that they can easily take the card and read all your information.
Chinese executives, especially ones that are your counterparts, take this step very seriously and will spend time reviewing the card once again. For companies that have chosen Chinese names or translated it, take care in doing it. Many times, overseas companies chose characters that allow for a near phonetic sound of the English name to be recognizable in Chinese.
If you want to be perfect and do not commit any mistakes you can hire a large PR firm who specializes in PR, branding and media. This money you spend in this will build a very good platform in China, that can convert into a multimillion dollar business.
Spend some time in reviewing the cards that are handed to you, and keep track of who is whom.
In China a sign of respect is to study the card and look serious this will be a good first step to building stronger relationships in the future. Of course at a trade show, it may not be possible to spend a lot of time on each card, but make sure and spend the time for those executives that you know will matter in the future.
Be prepared and ask how to pronounce the names of your counterparts it is a good advice if you can study how are written and pronounced some common Chinese surnames. That will be a plus in your visit, and a great first impression.
At a dinner or a banquet, put the cards in order around the table, this is a way to remind oneself of those sitting around the table.
Have in mind these basic guidelines when receiving and giving business cards to your counterparts in China.
This article was researched and produced by Posicionarte for China Trading Company , 2007
Author Bio:
Eric Castro Mattas, is chief editor of Posicionarte researching and producing articles for China Trading Company. If you need products from China please visit www.chinatrading-company.com
Related Tags: china, china trading, china trading company, trading with china, yiwu purchasing agent, wholesale markets china, yiwu china quality control, china pro
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