So you want to spread word about your business, and you're hearing everywhere that having a company blog is a must. Starting a company blog is important for your business. The hard question is how can you rise to the top of thousands of blogs on the Internet, and possess a powerful impact? Create a blog easily with the following tips:

Hosting blog work is essential to your business, but where to host? Starting a blog begins with choosing the right Blog builder. If you are serious about making your mark, you will want a blog with an impressively professional appearance. Steer away from “free” blog builders and invest a few dollars in choosing a blog that is technologically advanced and well staffed. Some of the free blog builders available are not updated regularly, have virus problems, a lack of flexibility, and little staff support. If you plan to continue your company blog in the long-term, later on you may regret choosing a free website. Months into blogging, once your readership has grown, you may encounter growth problems, finding that your space is limited or what you want to do is impossible. Switching to a different blog builder at that point might result in losing readers and losing business. So start out on the right foot with a highly dependable and technologically astute blog builder. I favor TypePad.

Once you find the blog builder that suits your plan, make it graphically pleasing. TypePad walks you through design options as you build your blog. Other blog websites may require you to brush up on your html knowledge, which may take hours if you are not already familiar with it. Do not underrate the importance of graphic design on your blog. This is the first thing your readers will see when visiting your blog, and you want the effect to be both a reflection of your company. One glance at a company blog and I can identify, just from the design, if the blogger is a professional or an amateur. Rise to the top and make sure everyone knows that you value quality. If your readers see that your design is modern, they are more likely to trust your company's product.

You may need to hire a graphic designer. When I decided to design my own website, with no experience at all, I didn't realize it would take me an entire month. I had underestimated the complexity of design and the accompanying programming. Since I am artistic I enjoyed the challenge and went on to design other websites. If you have the time, and the creative inclination, designing it yourself may be the answer. Otherwise you will want to hire someone good. Remember that your blog is like a storefront. You want it to look its best.

Finally, start blogging. Be persistent in growing your readership base and catering to their needs with a variety of visual affects and video streams. Promote your blog and keep blogging, even if at first it seems that no one is noticing you. Momentum will eventually gain, especially if you stay abreast of how to promote yourself on the Web.

About the Author: Amy Brevard is a Freelance Writer working with Innuity. For more information about how to Create a blog or Hosting blog go to Typepad.