brand identity
brand identity
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31.
by Erin Ferree - 2007-09-17
Branding is a hot topic in marketing these days, but it's defined in different ways and looked at from different angles. There are many components that make up a brand, and we call each component a Br...
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32.
by Erin Ferree - 2007-10-05
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!These characteristics include:Consistency in use of your log...
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33.
by Ron Maier - 2007-11-14
Creating your identity can be a real challenge. Your brand image is what people feel and think when your store comes to mind. You'll need to conform your services and products to the image that ...
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34.
by Erin Ferree - 2007-12-07
It's a rainy afternoon and you've got a hot cup of tea and a box of dominoes. You set them up on end, one next to the other in a snaking line across your dining room table. Then you bump the first dom...
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35.
by Erin Ferree - 2008-05-01
"Mirror, Mirror on the wall... Who's The Fairest One Of All?" The wicked witch uses this line to ask her magic mirror about her beauty, and time and time again, the mirror always says, "Why, you are, ...
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36.
by Erin Ferree - 2008-05-01
If someone walked up to you and said "you should make your business more like a snowflake" you'd probably think they were a little crazy. Do they think your business should be made from ice crystals? ...
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37.
by Erin Ferree - 2008-05-03
Think of the last time you were on the midway at a state fair. Every booth was brightly colored, full of interesting things to see, do, and win. Hawkers yelled: "Step right up!", "Three tries for a do...
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38.
by Erin Ferree - 2008-05-05
I lived in the dormitories for the first two years I was in college. Life on campus tended to be a bit boring, though. But there was one building down the hill that was known for providing entertainme...
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39.
by Terry Parker - 2008-06-18
Maybe your company or organization is under new ownership or maybe the goals and vision within the organization have changed. It is also possible that you or someone within your company feels that the...
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40.
by Scott White - 2008-08-29
Choosing the right branding company can be a daunting task. The problem with the selection process is that every word of mouth, advertising and graphic design company says they are a branding agency....
