brand identity

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  • brand identity

    • 21.

      Define Your Difference To Stand Out and Make Your Business Shine


      by Erin Ferree - 2007-07-07
      Thoughtfully defining your business-and your differentiation-will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those...
    • 22.

      How to Determine Whether You've Chosen a Good Niche


      by Erin Ferree - 2007-07-08
      Choosing a niche-a small, focused target market-for your services can be very beneficial to your business. It will help your clients to focus on and identify the services that you offer, and it will h...
    • 23.

      Brand Identity Guidelines


      by Scott White - 2007-07-10
      Developing a strong brand identity is the most important thing any company can do to develop its brand. It cannot get any simpler than that. Most organizations fail miserably at this very basic task t...
    • 24.

      Branding Agency Strategies


      by Scott White - 2007-07-11
      Hiring a firm to help you with your branding is imperative to your company's success. Choosing the right branding agency is equally important. There are so many decisions to make and considerations so...
    • 25.

      Brand Identity


      by Scott White - 2007-07-13
      Developing a strong brand identity is the most important thing any company can do to develop its brand. It cannot get any simpler than that. Most organizations fail miserably at this very basic ...
    • 26.

      Validate the Brand Identity via Market Research


      by James Marriot - 2007-08-07
      Market research companies carry out the market research in a step-wise manner. They even work towards brand building by starting a branding workshop. Market research companies try their best to ...
    • 27.

      Three Brand Identity Myths That Will Bring Your Business Down


      by Erin Ferree - 2007-08-20
      "Brand identity" is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It ...
    • 28.

      15 Reasons Small Businesses Need a Brand Identity System


      by Erin Ferree - 2007-08-21
      Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials - a brand identity system. But they rarely explain the rea...
    • 29.

      Sometimes Blogging Can Go Too Far - Garry Egan


      by Scott White - 2007-08-29
      A few weeks ago our company Brand Identity Guru paid for a review of our service from a company called Reviewme.com. Reviewme then hires bloggers to write a review about your product/service or ...
    • 30.

      The Great Two-Sided Business Card Debate


      by Erin Ferree - 2007-09-14
      A business card is one of the most important marketing pieces that you'll develop for your company, since it is typically the first piece of your marketing materials that a new client will see.One of ...