Online Corporate Media Outlook for 2007


by Jeremy Bliler - Date: 2007-01-31 - Word Count: 1459 Share This!

The world has been awed by the new Internet multimedia revolution and Strategic Media Group has been at the forefront of that revolution. For the past three years, SMG has worked intensively with corporate video and multimedia. As a result of this experience, SMG has witnessed the overwhelmingly positive results of multimedia integration. Two years ago, Strategic Media Group worked with a publicly traded company that sought an online investor relations, multimedia strategy. The implementation of Strategic Media Group's multimedia offerings resulted in increased investor participation, feedback, and most importantly, trust.

Two years ago, technology was not as effective and comprehensive as it is today. For instance, Windows Media Player (.WMV) streaming was the optimal way to deliver content; however, Windows Media Player streaming video restricted who could view content based on the viewer's platform and specifications. Today, computers and platforms have acquired the necessary functionality to handle almost any streaming video. In fact, 98% of platforms can receive rich, interactive, streaming video anywhere, anytime.

In today's fast-paced, sometimes shrewd, business world, corporations lose track of their message, and, as a result, lose track of their bottom line. Consequently, corporations and businesses must have a way to bridge this chasm. Multimedia is the solution, providing businesses with the ability to directly connect with their viewer through executive interviews, interactive demos, and supplemental product rollouts. A small business owner can walk onto their company's web site and deliver a greeting face-to-face via the Internet. How powerful is that? Surprisingly, video and multimedia is cost-effective and cheaper than a host of other weaker communication strategies.

Arbitron/Edison Media Research publishes the most current studies on Internet and Multimedia. This release, entitled "New Media Enters the Mainstream," offers significantly positive insight into the media outlook. It states the following facts:

The percentage of Americans with Internet access in any location (home, work, school, public library) increased to 80%. This continued increase contradicts many predictions of a plateau in Internet access. Two-thirds of Americans now access the Internet at home, and 72% access the Internet at home or at work. (Page 3, Arbitron/Edison Media Research and Multimedia 11: New Media Enters the Mainstream)

The estimated weekly Internet broadcast audience is 30 million, or 13% of all Americans. The
Internet broadcast audience continues to grow, becoming more of a regular habit among online Americans. (Page 3, Arbitron/Edison Media Research and Multimedia 11: New Media Enters the Mainstream)

In just four years the Internet has reached the "mainstream." Now, four out of five Americans are online. This includes those who access the Internet at home, work, school or at a library. (Page 5, Arbitron/Edison Media Research and Multimedia 11: New Media Enters the Mainstream)

The number of Americans who have tried Internet audio or video today is comparable to the total number of Americans online in the late .90s. In summer 1999, 42% of all Americans were online. This is roughly the same proportion of Americans today (45%) who have ever tried Internet audio and video, as of July 2003. What was a novelty five or six years ago has now become significantly more "mainstream," with an estimated 108 million Americans, defined as Streamies, having ever tried Internet audio or video broadcasts. (Page 11, Arbitron/Edison Media Research and Multimedia 11: New Media Enters the Mainstream)


This data reveals that 4 out of 5 Americans are online and that compared with the Internet growth rate of the 90's, streaming video is becoming a widespread innovation. This data supports the premise-which Strategic Media Group has been aware of since its establishment-that video and multimedia is the critical step that bridges the gap between your company and your viewers, or potential customers. Time and again, SMG has observed how streaming video and multimedia links a customer to a product, an investor to a company's vision, and a business's employees to the executive vision. Video has the unique ability to evoke emotion, connection, and desire in its viewers and SMG has the ability to create that video and implement it successfully.

Flash video made its grand entrance to the video world approximately two years ago and it has become the main compression standard for almost all internet video. The capabilities of Flash video are truly remarkable; it is the only video platform that combines interactive content, video, themed players, and a completely customizable interface. Flash also features synchronized slides for training, streaming advertisements and banners, and the ability to create multiple bandwidths with auto detection. These features provoke the audience to become actively involved and connected with a product or message, which directly stimulates results.

Scott Koons, VP of Business Development for Multicast Media, states the following, concerning the media outlook for the coming year, "2007 is going to be an outstanding year for rich, interactive media and streaming video. With the rise of Google Video, YouTube and others, streaming video is quickly becoming standard par for organizations wishing to more effectively communicate their message to consumers. Flash streaming technology is quickly becoming the preferred method of delivering online media. Backed by Akamai (the world's preeminent CDN), Flash streaming is the most reliable and capable method of delivering today's online video content."

To summarize our media outlook for 2007, I would feel comfortable declaring that the revolution of streaming media can be comparable to the entire Internet revolution. In addition, growth rates ensure that streaming video will always be a permanent and growing staple on the web. Those who were the first to jump on board the internet revolution witnessed significant gains in revenue and exposure; however, the ones who are joining the worldwide streaming video revolution are acquiring much more than revenue gains...they achieve the unique ability of owning an exclusive television broadcast, catered to their desired audience.

Streaming Video will inevitably become the standard in corporate communications, marketing, and PR/IR. The reason why SMG can confidently assert this is because of the viewer's constantly growing demand for more interactive, rich content. Take a look at the communication revolution that took place in the 20th and early 21st Centuries: Radio...TV...Internet...Baseline Internet Video...What is the next logical step? Streaming video is establishing itself as the wave of the future. The cost of streaming video will consistently decrease; however, the quality and experience of those who offer streaming video will also decrease. Strategic Media Group offers your company the chance to ride the wave of the future, while stay cost-effective.

Strategic Media Group continues to flaunt its positioning in the online streaming media revolution, showing significant gains in multimedia programs and strategy in marketing, PR, IR, and training. Our media outlook for 2007 is positive and exhilarating. SMG will continue to expand its video offerings until the demand for streaming video meets and surpasses the demand for a standard, informational website. Excellence, quality, experience, and innovation define how SMG is approaching the Streaming Video Revolution.

About Jeremy Bliler
As the CEO of Strategic Media Group, Jeremy brings a wealth of experience to the table. Having a background directly tied to video and audio technologies, both online and offline, and also intensive experience in online corporate communications, he has created the vision that motivates Strategic Media Group. Positioned to build an international consulting firm, Jeremy brings the experience and vision needed to direct SMG towards constant growth and development.
For over 7 years, Jeremy has been actively involved in several organizations and corporations developing both production departments and consulting companies on how to leverage new age media strategies for overall communication success. He has the unique ability to see market-moving opportunities and technologies to enhance and constantly innovate the industry.

Jeremy has been working alongside his partner, Nathan Hart (SMG - COO) for over 8 years now. Jeremy has a family of three brothers and one sister. He currently resides in Denver, Colorado the SMG headquarters.

"Being the Chief Executive Officer of Strategic Media Group provides me with the ultimate opportunity to enlighten and engage executives of companies all over the country and help their company come aboard the new wave of multimedia communication. This remarkable undertaking gives me the responsibilities of fomenting new business acquisition, partnering with organizations that augment our programs and consulting solutions, establishing and maintaining sales channels, building and developing a sales team that shows impressive results consistently, and driving the online corporate communication revolution." - Jeremy Bliler, CEO Strategic Media Group, Inc.

About Strategic Media Group
Strategic Media Group, Inc. is a consulting and implementation firm offering multimedia corporate communications. Through sophisticated streaming platforms and software, Strategic Media Group assists corporations, non-profits, and other organizations to enhance their marketing, PR, investor relations, & training. Strategic Media Group also offers wholesale solutions to marketing firms & consultants, PR/IR/CC firms & advisors, advertising agencies, and more. Strategic Media Group offers in-house multimedia production but focuses on the distribution tactics and advising the best course of action for multimedia distribution.

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