Hyderabad, India, Wednesday, June 06, 2007

-- First time in India

User-friendly, much richer maps for seamless, easy use

Turn-by-turn inter-city & intra-city driving directions

-- Unique Add Route - Upload your own location & travel route
-- Right-click bonanza for ease of use
-- All consumer services now completely free on the Net

Ilaka.in, the 2-year-old, only online maps portal for India, Its easier-to-use, futuristic version here today. Ilaka.in exploits the Web 2.0 platform to introduce a number of features, not yet offered in India.

( Ilaka.in provides detailed maps at different zoom levels on the Net and blends them with futuristic offerings - such as Search, Local Search, Proximity search, Local Routes & My Locations - to offer an exhaustive array of location-based solutions centering on India.)

According to Mr Arun, Managing Director at I Serv commerce India (P) Ltd, the parent company of Ilaka.in: "The new version brings online mapping closer to the consumer expectations. It is a manifestation of our efforts to make Ilaka.in an accessible, usable and valuable proposition for users."


Explains Vijay, the 22-year-old Stanford student, who conceived the portal: "This new Ilaka provides a seamless experience, infusing fun into the online map usage activity."

The users now need to simply slide the zoom bar up or down to zoom in or out, respectively. "When we first tested this version internally," says Vijay, "we found it a delightful experience. The sheer ease of traveling anywhere in India on the web, without needing to click the mouse even once, made it an awesome experience."

The Local Routes service, which was at a conceptual stage earlier, is a full-blown service now. Ilaka.in allows the user to draw his/her own route on the map from the closest landmark. "This visual depiction completely eliminates the hassles of going round and round, seeking directions in the last-mile lap of the journey," says Mr Arun. "It makes reaching the destination that much easier."

Enhancing the Driving Directions application, Ilaka.in shows the route for inter-city and intra-city directions on the map along with the textual, turn-by-turn directions. With the new right-click option, users can now also visually mark-out their start and destination points on the map to get directions.

This version details numerous categories of landmarks and points of interest (PoIs) to enable a precise search of any location in India. These PoIs are segmented category as well as location-wise.

Ilaka.in provides all its consumer services completely free of charge on the Net. "Our decision to provide these services at no charge aims to empower Indians to find their way around on their own," explains Mr Arun. "All the good things come free at Ilaka.in."

Ilaka.in is in the process of integrating the map usage with mobile devices too. "Our bouquet of services would ensure that mobile users benefit practically from the location-based services of our portal," says Vijay. "This service is being launched very shortly."

(Ilaka.in has emerged a forerunner in providing enterprise solutions on a mapping portal. A large number of clients are using these services effectively.)

Ilaka.in's future direction lies in the realm of navigation, thus eliminating location-based hassles so endemic to the Indian conditions. "This Ilaka.in unveils India's new direction. It heralds the start of an era where individual Indians will enjoy the fruits of online maps with a great ease," concludes Mr Arun.

About I Serv commerce India (P) Ltd.
The Company has harnessed its over-2 years of tireless work to create a hierarchical database with a single integrated map of the entire country that consists of multiple unique attributes of navigation, like street names, addresses, landmarks, etc, to make online navigation possible in the difficult Indian terrain.

I Serv Commerce India (P) Ltd is also known for its services and solutions based on Internet & Mobile Applications, turnkey projects, and Location-based enterprise solutions. The Company owns the acknowledged, single-largest repository of digital spatial data of India.

For more information, connect to Ilaka.in



Media contact details

Anand Ramesh, Assistant VP - Business Practice,
Ilaka.in,
+91(040) 65763366
anand@iserv.in