Business Coach to Executive Coach Must Market, Market Their Coaching Business to Increase Sales
Again, your strategic plan should include a separate marketing plan. HINT: Many business owners confuse marketing with selling. These are two separate processes within a sales process. A future article will discuss this in further detail.
Now that you better understand your target market, you will need to determine the best way to reach these potential clients. How you reach them is part of your marketing plan within your strategic plan. Even if you don't have a strategic plan and a strategic action plan that is comprised of the marketing goals that you are actively achieving and monitoring, there are some ways to market yourself to your target market.
Zero cost to nominal cost excluding your time
Article marketing through quality sites such as EzineArticles is one such strategy Speaking at local service organizations and they may even feed you Writing a column in your local newspaper Speaking at your local radio station Optimizing your website to attract high traffic Send monthly electronic newsletters Attend networking opportunities Create strategic alliances
Moderate cost excluding your time
Join as an associate member to associations within your target market Join local networking groups such as BNI, LEADS, etc. Join local chambers of commerce Purchase leads from a lead generation business Advertise in local media such as newspaper, print, TV or cable TV Speak at conferences Direct mail at least 1000 pieces for statistical significanc
High cost excluding your time
Hire a marketing consultant or agency Advertise in larger markets on prime media vehicles such as radio or TV Purchase space at tradeshow
Regardless of what marketing strategy you take, make sure that you measure the outcomes. If it is working, then keep doing it. Your target market needs to know about you before they can even consider your business coaching services.
P.S. Read the Top 7.5 Tips to Increase Sales as a Business Coach or Executive Coach".
Related Tags: business coach, business coaching, increase sales, marketing plan, strategic action plan, executive coach
Leanne Hoagland-Smith is a business coach who helps businesses to create executable strategic plans and the skills necessary to pull it off.
One quick question,if you could secure one new client or breakthrough that one roadbloack holding you back from success, what would that mean to you? Then, take a risk and give me, Leanne Hoagland-Smith, a call at 219.759.5601 to experience incredible results.
Visit http://www.processspecialist.com/ and explore everything from free articles to connecting with Leanne.
P.S. If you are seeking an affordable speaker or need a business writer, I may be just the person to meet your need.
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