4 Trends in Catalog Copy Increases Sales
The first trend involves increasing the level of informality. Today's effective product descriptions are written in an informal, conversational tone rather than the traditional more formal, "list-the-features" style. Making sales in today's highly competitive marketplace revolves around BENEFITS. The most effective catalogs today gives the potential customer the "feel" of the product. Makes sure your catalog copy hits the prospects "emotional" BUY NOW button by placing the focus on the benefits of the product.
The second trend also related to benefits/features. Using plain features as a product description without the impact of the benefits will only result in a response rate that is at best accidental or casual. All too often catalog owners lose sales by simply listing the features of the product without helping the copy come alive with benefits. For example, "9mil plastic liner" translates to "durable, 9 mil plastic liner ensures leak free coverage". Your potential customer must "feel" how the benefits of your product will enhance their life.
The third trend focus is on validation. Give the potential customer proof. If your products have won an award or have been tested and proven superior use it. While testimonials and proof have long been used in long sales copy, it hasn't always been used in the catalog markets. This very persuasive tool can sway many buyers.
The fourth trend is the promise of fast action. Today's world is one of instant gratification. Time-saving benefits make the sale, regardless of the product. You must also let your potential customers know about speedy deliveries, refund polices, and rapid exchange polices. No longer are people willing to wait weeks to receive their order.
A well trained copywriter includes these trends and more "catalog secrets" to increase sales. Short , direct, to-the-point catalog copy can't waste words or space...yet it must evoke the "gotta have it now" buyer's attitude. Don't waste your precious time and money writing catalog copy yourself, or having an untrained employee do it. For the best return on your investment hire a professional catalog copywriter. The proof will be in the form of killer sales and repeat customers.
Related Tags: catalog copy, catalog copywriter, product descriptions, online catalog copy
Janet Smith, Freelance Copywriter
Your Direct Mail & Online Copywriting & Consulting Solution
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