The Call To Action - What Is It And How You Can Use It To Improve Your Marketing
This type of "traditional" or "institutional" ads can be easily improved by simply adding what we in the direct response marketing world refer to as call to action. The call to action is essentially some sales copy whose purpose is to tell your prospect what you want them to do. It's that easy. By adding this simple change to your advertisements you change them from vague image-building statements to specific directions that tell your prospect what to do.
For example, you might tell them to call and leave information, to visit your store at a certain time, or to ask for a free report. You will need to adapt your call to action to your specific circumstances, but the point is that you want to tell them what to do, when to do it, how to do it, and why to do it. By incorporating these elements into your advertising you will boost your response rates significantly.
A good structure for your call to action is to summarize the offer and build value. If you haven't already done so you will also want to include your guarantee. You can never mention your guarantee enough. Include your payment options (the more the better), and add bonuses as an incentive to respond. Clearly, you may not be able to fit every one of these into every advertising medium, but you should try to fit as many in as you can. If you incorporate the call to action into your marketing you will go a long way from transforming your ads from costly image based to effective direct response marketing. That is a shift that will ALWAYS put more money in your pocket!
Related Tags: money, help, marketing, advertising, tips, copywriting, how, call, ads, action, copy, ad, response, hints, direct
Michael Black is a Direct Response Marketing Guru located in Colorado Springs, CO and Co-founder of Direct Results Marketing. Along with co-founder Jarrod Cash they have created comprehensive marketing kits, systems, and promotions for all kinds of businesses and services. If you want to make more money in less time then you need to be talking to us.
We work with entrepreneurs and companies to cut all the fat and waste out of their advertising and make their sales efforts at least 500% productive - guaranteed.
Find out how you can boost your profits at: http://www.DirectResultsOnline.com
Your Article Search Directory : Find in ArticlesRecent articles in this category:
- Direct Mail Lead Generation Sales Letters Work Best When You Refund Your Fee
In the termite capital of the US, Tampa, Florida, lives a man by the name of Chet Rowland who gener - Downline Builders - Are they worth it?
Downline building is one of the most difficult hurdles to overcome in a Network Marketing business. - First Step in Network Marketing - Get Organized, Part One
This is for all the newbie network marketers out there trying to grow a business on the internet. Th - 4 Trends in Catalog Copy Increases Sales
As a result of Internet influence on the buying markets, today's catalog copy is changing to include - The Good Side Of Calling All Those Leads
Has anyone ever had success by calling all of those leads? I sure have. I have really had it with al - For Effective Direct Mail Sales Lead Generation, Group Sales Letter Inquiries Into Four Groups
If your direct mail lead generation campaigns are typical, the majority of people who respond to yo - Benefits of Online Printing
With the advent of internet, comes with the power to do anything online, even printing your projects - Thrive Not Just Survive In Network Marketing
Regardless of whether you are representing a product or a service, you must be confident that your c - Up The Ante Of Your Free Report And Quickly Increase The Percentage Of Initial Prospect Meetings
How many of your new leads progress to an initial prospect meeting?Offering a free report or white p - Direct Mail Makes A Comeback
Companies and organizations have spent many billions on e-mail and other Internet message delivery m
Most viewed articles in this category:
- Email Benchmark 2007
MarketingSherpa released the free summary of their annual E-mail Benchmarking Survey in a way that c - Real Estate Postcard Marketing: Postcards + Website = Leads
Advanced summary: For real estate agents, this articles offers advice on improving your real estate - Give a Reason for Your Deadlines to Boost Direct Mail Marketing Results with Time-Limited Offers
There are only two kinds of deadlines. Legitimate. And bogus. Your goal as a direct mail marketer i - 5 Must Do's To Getting The Cure To This Terrible Network Marketing Flu!
If you are one of few that are willing to learn, listen, and are coachable, and has a strong desire - Free Leads -How To Attract Financially Qualified Leads For Free
"How do I find highly qualified leads for my business?" Have you ever asked this question? I certain - Sweepstakes Making B2B Marketers Winners
During the past couple of months, I spent considerable time researching the use of sweepstakes in th - MLM Training - Who Needs It?
Would you ever give a nine year old the keys to the car and send them to go pick up their younger si - A Special AGEL Message from MLM Legends Ann & David Feinstein
As network marketers or business professional from all around the USA, North America and Europe take - Sex & Money! The Essential Guide to a Good Nights Sleep for Independent Professionals
"The money's not important to me.""I know it will come as long as I'm on the path""I trust I will at - How to Build an Opt-in Email List - Avoid the Scams, Do It Right the First Time
For anyone with the serious intention of building a business online, it is essential to build a list
