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    • 71.

      Achieving Marketing Fitness


      by Robert Middleton - 2007-07-11
      OK, so you want to improve your overall marketing effectiveness. You want to attract more clients, make more money and have a bigger impact in the world. You just know that if you could find that one ...
    • 72.

      The Best Sales Letter Strategy And Why


      by Joe Heller - 2007-07-19
      Short copy or long copy? That is the question!Imagine yourself face to face with your prospect. Your goal is to make the sale today, in order to put food on the table and pay the bills. If you fail to...
    • 73.

      Risk Reversal - Make It EASY For Your Customers To Buy From You


      by Joe Heller - 2007-07-20
      To remove any obstacle that stands in the way of a sale. Most of us has at one time or another been ripped off by some unscrupulous individual or a business of dubious character. Because of this negat...
    • 74.

      The Most Overlooked Technique For Doubling Profits


      by Joe Heller - 2007-07-20
      Your goal is to increase the number of times a customer does business with you. The purpose of marketing as a whole is to attract customers. Once you have them as customers, it's your duty to keep the...
    • 75.

      Your Greatest Asset


      by Joe Heller - 2007-07-22
      Your greatest asset is your own customer list. These people have already purchased something from you in the past. If you've delivered as satisfactory product, they are very likely to buy from you aga...
    • 76.

      Sell More Now By "Making An Irresistible Offer" The Front End!


      by Joe Heller - 2007-07-23
      Increase the amount of the initial customer purchase by offering discounts or other extra bonuses on quantity purchases. What you want to do is encourage the buyer to spend more money by offering spec...
    • 77.

      6 Surefire Techniques To "Ramp-up" The Success of Your Headline


      by Joe Heller - 2007-07-24
      What are the key headline qualities that work every time? Or why do some headlines produce extraordinary results and others fail miserably?Truth is... winning headlines all share the ability to cut th...
    • 78.

      Hiring A Marketing Expert


      by Obinna Heche - 2007-07-31
      Whether you are just starting out in business or have owned your company for more than 10 years, the odds are good that at some point in your entrepreneurship you will consider hiring a marketing expe...
    • 79.

      The Most Important, and Overlooked, Marketing Tactic


      by Mary Eule Scarborough - 2007-08-01
      Marketing includes every contact and aspect of the public experiences such as, the way you answer their calls; how you "make good" when something goes wrong; how well you help them solve their most pr...
    • 80.

      5 Web Site Development Tips to Turn the Tide In Your Favor


      by Market-For-Me - 2007-07-30
      It always pays to be on the alert for sage advice from others, and recently I found something that got me thinking... and now sharing... with you.In a nutshell, say you want to put together a we...