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    • advertising

    • 1591.

      The Home for the Strategically Challenged


      by Danny G. - 2008-09-30
      When my client, the CEO of a well-known widget company, started banging his fist on the table, I knew we were in trouble. "Power," he said. "That's what we need to hammer home. We're the leader in po...
    • 1592.

      Taking Size 14 and 36dd Risks


      by Danny G. - 2008-09-30
      Just when the summer was passing by uneventfully, leave it to the ad industry to shove some T&A in our faces. I've got two recent examples I'd like to compare and contrast. The first ad, an ad to pro...
    • 1593.

      When A.d.d. Adds Up to Crapola


      by Danny G. - 2008-09-30
      I once worked on an account where our agency wasn't considered the "agency of record" for the particular client. Instead, we did quite a lot of non-glamorous advertising while another, more high-prof...
    • 1594.

      ) I've Published a Book - When Do I Get on Oprah


      by Anthony Mora - 2008-09-30
      So you finally did it. You wrote that book you've been threatening to write, sent it to publishers, amassed a mountain of rejection slips, but finally found that right publisher. Your manuscript was ...
    • 1595.

      Utilizing Your Press Coverage


      by Anthony Mora - 2008-09-30
      Too many people only look for the immediate results that a magazine article, radio interview, or TV segment can bring. In this simplistic equation, if a story brings in business or, at the very least...
    • 1596.

      Fbi, Cia, Aaaa, and Cya


      by Danny G. - 2008-10-01
      Today I'm going to share with you the findings of the September 11th commission. I'm not a committee member, and as I'm writing this they're still holding hearings, but I've already figured it all ou...
    • 1597.

      Subservient Agency


      by Danny G. - 2008-10-01
      OK, I promise this column shall not worship at the altar of Crispin Porter & Bogusky. They get reams of PR as it is. But I would like to use them as an example. Unless you live on Pluto, or in a McDo...
    • 1598.

      The Bastards Among Us


      by Danny G. - 2008-10-01
      Have you ever taken a picture of your client's sweaty ass crack? I haven't, but I know someone who did. I've seen the photo. And yes, it was quite frightening, but not for the reason you might imagin...
    • 1599.

      Word-of-a-whole-lot-of-mouths-advertising


      by Danny G. - 2008-10-01
      Ever been to a traditional focus group? With the one-way mirror, the bottomless bowl of M&M's and the roundtable of "average" consumers? It's a completely artificial environment, which in many cases ...
    • 1600.

      I Cannes Tell You Exactly What Happened


      by Danny G. - 2008-10-01
      (CANNES, France, June 26) - Well, what can I say? It's truly been a whirlwind week. My camera got confiscated by airport security in Nice, so basically all I can do is gather what's left of my alcoho...