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    • advertising

    • 1611.

      Chapter 11 in the Book of Advertising


      by Dan Goldgeier - 2008-10-01
      I read recently where a former client of mine filed for bankruptcy. Among the reasons cited was the failure of its recent "repositioning and advertising" efforts. This client I worked on was a househ...
    • 1612.

      Geezertising


      by Dan Goldgeier - 2008-10-01
      I read recently about a group of ad industry veterans who started a new agency to do the style of creative work they used to do-15 and 25 years ago. It was hard to read the profiles and quotes of the...
    • 1613.

      Leaping to the Dark Side


      by Dan Goldgeier - 2008-10-01
      I once worked on an account where, every week, a new rumor or thinly veiled threat floated around our agency, stating our client wanted to "pull the business" away. We never lost the business, but th...
    • 1614.

      Getting Embedded With the Client


      by Dan Goldgeier - 2008-10-01
      I always take public opinion polls with a grain of salt. But it startled me when, in the first week of the current war, the percentage of people who agreed with the statement "the war is going well" ...
    • 1615.

      In the Belly of the Beast


      by Danny G. - 2008-10-01
      Three weeks ago, I decided to hand-deliver my column to the receiving desk on the 34th Floor of the Talent Zoo Tower. With a rare few days off, and being a little too old for spring break in South Pa...
    • 1616.

      Jumping the Shark


      by Dan Goldgeier - 2008-10-01
        Wells Rich Greene. N.W. Ayer. D'Arcy. And now maybe Bates. All these agencies, at some point in the last 10 years, went from being billion dollar companies to out of business. How does this free-...
    • 1617.

      Can't We Just be Friends?


      by Dan Goldgeier - 2008-10-01
      I have a good friend who works at an accounting firm. He's been there for 8 years, and he's doing pretty well for himself. However, his work life is pretty uneventful. So when I told him about a "liq...
    • 1618.

      Majority to Minority


      by Danny G. - 2008-10-01
      The year was 1999. The place: Texas. You couldn't turn on the TV or walk by a newsstand without seeing a certain male Hispanic singer's face. Everyone was "Livin' La Vida Loca," or knew someone who w...
    • 1619.

      Advertising, Advertising: PPC Advertising for Maximum Web Promotion


      by NICHOLAS TAN - 2008-10-01
      Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business? Business nowadays is doing different k...
    • 1620.

      Strategies For Designing A Good Website


      by munishart1 - 2008-10-02
      One method of thinking about designing a new website is to use a mind mapping process, or to draw up a spider diagram. You can spend all the time in the world designing your website, but without an ef...