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Latest Articles
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by Aileen Pincus - 2007-01-25
Media interviews can be difficult even for those used to public and media attention -but they can be downright terrifying for those who've never been in the media spotlight before.For many who've neve...
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by Mario R. Churchill - 2007-01-22
Okay. So we've just been hearing things about those rosy cheek guys who can manipulate variables and make things appear as nice as they can. And they do get successful. They can make people believe ev...
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by Jim DeLorenzo - 2007-01-20
The most important thing to remember about a Press Release is that it is one tool in a successful Public Relations campaign. Some believe the words "Public Relations" and "Press Release" are one and ...
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by George Torok - 2007-01-03
2. We believe more what others say about you. This is doubly so when the media talks about you. Follow this five step proven process to get your name and message in the media. 1. Target the media wher...
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by Sharon Housley - 2007-01-02
A typical press release announces new leadership, products or services, but consider mixing it up a bit. A well written press release can be published increasing brand recognition and exposure. With t...
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by Susan Friedmann - 2007-01-01
There’s a saying in the newspaper business: Advertising is expensive—but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information th...
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by Anurag Batra - 2006-12-31
Effective public relations are a kind of success tool for any media firm, marketing and communication professionals, brand managers, and advertising decision makers. With the advent of media and marke...
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by Casey Quinlan - 2006-12-30
Your company is about to launch a new product or service that will raise the achievement bar in your industry. You want to make sure that every customer for your innovative offering hears the buzz, a...
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by Leslie McKerns - 2006-12-27
We all want recognition and we've learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy.A...
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by Mona L. Loring - 2006-12-23
Public relations are about communication as a whole. In order to get positive publicity out of a televised opportunity, one should consider every detail from the first to last impression. The publicit...
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by Mona L. Loring - 2006-12-22
If you are a business owner, author, musician, actress or artist, you probably know how crucial it is to seek publicity. Advertising either costs too much, doesn't do enough or doesn't work for what y...
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by Jim Hart - 2006-12-20
Now that we have generally discussed how to get newspaper, radio and TV publicity in (parts 1-4) of this mini series, we will conclude this series with a little insight into managing a public relation...
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by Jim Hart - 2006-12-20
How to Do A National Radio Talk Show Tour from Home Of all the media, radio talk is the most dynamic, interactive and exciting way to reach your audience. If your project or topic is informative, con...
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by Jim Hart - 2006-12-19
Creating an effective press release is very similar to creating a good classified ad and it has very similar goals. Your press release serves one primary function and that is to get noticed and read....
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by Mary Gersten - 2006-12-11
Success in business is a rare thing. Most businesses fail today, not because they were built upon bad ideas, but because most business owners do not focus on what truly makes the difference between su...
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by James Hills - 2006-12-10
Gift Guide Marketing can be one of the most powerful and easy to achieve forms of marketing and public relations for small business owners with unique products. While traditionally these gift guides a...
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by Nancy Juetten - 2006-12-10
It's a brand new year. You've got a fresh slate to turn your business into a publicity machine that generates favorable headlines that shine a light on your winning ways. In doing so, you can get kn...
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by Lyn Mettler - 2006-12-08
Unless you live under a rock, in the last few months, you've probably heard the words blogs, MySpace and Podcasts more times than you care to remember. Because some of these new Web tools have gained ...
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by Phil Morettini - 2006-12-05
Among the potential ingredients for the marketing mix of a high tech company, Press Relations is high on my list.There's a good reason for it. It is often the most cost effective tactic you can use to...
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by Alastair Campbell - 2006-12-05
For most people, seeing their article in print is where it all ends - and that could be why so many people say that PR doesn't 'work' for them. You may have spent quite a bit of time preparing an arti...