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Latest Articles
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by Thomas Murrell - 2007-03-22
Public relations or PR is the best way to build your personal or professional brand.Many people think PR is about 'spin' but it is about building strong relationships with all your important stakehold...
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by Johnathan Spencer - 2007-03-13
Press releases are potentially your best tool for getting the word out about your product or website. There are literally hundreds of online news distribution networks ready to pick up and publish you...
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by Mario R. Churchill - 2007-03-10
Samantha Jones, the wild one in "Sex and the City", is in public relations. Public relations is the method of communicating among organizations. Through this industry, a business builds up, sustains a...
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by Bill Shinderpal - 2007-03-01
A crisis can be a powerful impetus to your company’s short and long term survival.Contrast these two separate incidents involving world renowned products.In the fall of 1982 , seven people died ...
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by Martin Cohn - 2007-02-26
There are some powerful relationship realities between various community groups and organizations. Constituents are asking more questions; decisions are taking longer. Very small forces, sometimes ind...
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by Lou Hampton - 2007-02-20
Blogs--short for "web logs"--are rapidly gaining in popularity, replacing online newsletters and articles as the vehicle of choice for anyone who has an opinion to share or a skill to teach.Blogs are ...
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by Letitia Wright - 2007-02-20
Many times small business owners need great ideas for publicity for the next few months. There are so many things happening in the news that a small business can use, I thought I would start writing a...
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by Diana Laverdure - 2007-02-20
Every corporate entity (or individually run business) should make it a priority to be socially responsible and give back to the community in which it operates.Besides being the right thing to do, corp...
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by Brett Serjeantson - 2007-02-17
Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating the...
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by Deborah Krier - 2007-02-16
So, you want to see your name in pictures -- or at least, in the newspaper or on your local TV station? We find that people fall into two spectrums when it comes to promoting their business via the lo...
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by Rod Beckwith - 2007-02-15
Press releases are a great way to get free publicity. One of the main reasons is because readers don't regard a press release as an advertisement for your company. There is usually a favorable impact...
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by Rod Beckwith - 2007-02-15
After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable free publici...
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by Mahesh Grossman - 2007-02-15
A while back, I decided it was time to get some publicity on national TV to promote my book and ghostwriting services.Shortly after setting that goal, I accomplished it by appearing on Fox & Friends, ...
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by Rod Beckwith - 2007-02-15
If you are looking to get your name out there, chances are you are looking to do it for little or no cost. So, how do you get free publicity? There are several ways to get this done.One of the main th...
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by L Obando - 2007-02-12
Custom web page design is a term you will hear many times during your quest to find a company to handle your web page development. Many companies offer custom web design but then pick from a bunch of ...
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by Glenn Ebersole - 2007-02-12
Have you ever been interviewed by the electronic media. Have you ever declined an interview because you felt totally fearful and uneasy on TV or radio? Have you been interviewed and then wished you wo...
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by Glenn Ebersole - 2007-02-12
Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of "sticking your foot in your mouth" during media interviews? Do you wish to hide or be excused whenever the media ...
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by Leslie McKerns - 2007-02-07
When it comes to promoting your business, there are two stars, marketing and publicity. Marketing is about position and placement, and a Publicist works hands in hand with Marketing to interpret your...
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by Leslie McKerns - 2007-02-03
Virtually all sizzling firms use a secret weapon to dominate their market. What is the secret weapon that differentiates a sizzling firm?The answer is that sizzling firms have a publicist. A publicist...
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by Ron Tyler - 2007-01-31
The branding of the park and recreation professional as the community service of choiceProviding the "community experience" that gets talked about is really the key ingredient of a successful service ...