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This Category:Direct Marketing

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Latest Articles

  1. What Real Estate Postcard Companies Won't Tell You (But Should)

    by Brandon Cornett - 2007-03-28
    After working for two postcard printing companies (and dealing with many more), I've learned quite a bit about the challenges real estate marketers face when using direct mail postcards. I've also lea...
  2. How To Achieve Financial Independence By Teaching Other Individuals

    by Bill McCammon - 2007-03-27
    Welcome to new members. Thank you for Subscribing to help-u-b-free ezine.Greetings,Welcome to Help-u-b-free Ezine. I am Bill McCammon. Help-u-b-free is a Fenstoke Enterprises, Inc company about helpin...
  3. Direct Response Advertising vs Traditional Advertising

    by Lorenz Lammens - 2007-03-22
    A healthy advertising campaign works hard on raising awareness and share of voice in the market for your brand, and positioning it clearly. Thus the brand becomes a familiar concept in the consumers' ...
  4. Real Estate Recipe Postcards - Do They Work

    by Brandon Cornett - 2007-03-22
    Are real estate recipe postcards a "delicious dish" for postcard marketing success, or are they a waste of time and money?Only the individual marketer can answer that question with any finality. The a...
  5. In Direct Sales - Booking Preparation

    by Nicki Keohohou - 2007-03-21
    A key component for success in Direct Sales is holding appointments, which produce income. Businesses need to initiate appointments and yours is no exception. The most common sabotage is the mistaken ...
  6. Goji Juice Distribution

    by Roderic Aldrich - 2007-03-19
    The biggest "feel-good" marketing opportunity that I have come across in a long time comes from a veteran supplement and vitamin manufacturer and distributor. They not so many years ago discovered the...
  7. In Direct Sales - Are You A Recruitment Friendly Company?

    by Jane Deuber - 2007-03-19
    Building from within is the fastest and most cost effective way to grow your organization. Visions of distributors holding opportunity events, conducting one-on-one interviews and requesting three-way...
  8. A Goldmine Of Sales During The Holidays

    by Jane Deuber - 2007-03-19
    The Holidays are a great reason to call ALL of your previous customers and hostesses to offer a show, schedule a private appointment and gather referrals.Here are just a few tips to help you get on th...
  9. Balancing Sales With Sponsoring

    by Jane Deuber - 2007-03-19
    Do you know how to row a boat? That's right…row a boat.If you answered yes to this question, then congratulations you also know one of the greatest secrets to creating lasting success in Direct Sales....
  10. In Direct Sales - Customer Care Calls - Preparation is the Key!

    by Jane Deuber - 2007-03-19
    Personalized customer service sets you apart from all the others and leads to long-term, profitable relationships with your customers. Set a goal to make 2 customer service calls a day and watch your ...
  11. In Direct Sales - Cookie Cutter Service Doesn't Cut It Anymore

    by Jane Deuber - 2007-03-19
    In the evolution of marketing, one trend that has thankfully become a mainstay in the strategic planning process of today's innovative businesses is the practice of niche-marketing. In brief, it is th...
  12. In Direct Sales - Build Rapport With A Personal Touch

    by Jane Deuber - 2007-03-19
    With more and more people corresponding through e-mail, now is the time to differentiate your business by personalizing your contact with a simple and inexpensive postcard. There are so many reasons w...
  13. In Direct Sales- Your Summer Preparation Checklist

    by Jane Deuber - 2007-03-13
    The lazy days of summer don't have to slow you and your business down when you take these steps to prepare in advance. This time-tested Summer Preparation Checklist will ensure your sales and sponsori...
  14. In Direct Sales- The Magic of Recognition

    by Jane Deuber - 2007-03-13
    One of the most important reasons to encourage regular gatherings with your team is to provide you with the opportunity to recognize individuals for their accomplishments - large and small. Each of us...
  15. In Direct Sales- Ten Commandments of Proper E-mailing

    by Jane Deuber - 2007-03-13
    E-mail is without a doubt the best business-building tool to hit the home-based business arena since the fax! Why? Because it is low cost, instantaneous, flexible and absolutely anyone who can type ca...
  16. OBTM for B2B

    by Danny Flamberg - 2007-03-09
    We chronically underestimate the value of the telephone. Having skilled outbound telemarketers is a critical tool for growing any B2B business.The first step is to find yourself a B2B outbound call ce...
  17. Email Benchmark 2007

    by Danny Flamberg - 2007-03-09
    MarketingSherpa released the free summary of their annual E-mail Benchmarking Survey in a way that could teach Jenna Jameson a few tricks. Anne Holland and Tad Clarke have become masters of the tease ...
  18. Finding New Customers and Encouraging Loyalty - Simple Strategies for Car Care Professionals

    by Jay Siff - 2007-03-09
    Car care facilities are like many local businesses; they rely on loyal customers who, time and time again, return because they like the service, atmosphere, and price. And, whether your facility is a ...
  19. Direct Response Advertising Market Overview

    by Jonathan McGuire - 2007-03-09
    BRAND IMPERIUM: When planning a direct response campaign, what do you view as some of the biggest challenges out there?LAMMENS: First of all, the fact that TV advertisers are using cable and satellite...
  20. E-mail Ain't Easy

    by Danny Flamberg - 2007-03-07
    Two recent studies indicate that neither B2C nor B2B marketers are using e-mail marketing effectively in spite of its inherent qualities. Forrester found 62 of 63 campaigns lacking and E-Mail Data Sou...