Articles in this category
Latest Articles
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by Guy Mendelson - 2006-12-25
Email marketing (EM)is defined as the practice of sending sales letters or customer newsletters by email. While some individuals think it can be annoying, many businesses find it a cost effective mark...
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by George Dodge - 2006-12-08
If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be?How about:"What is one of the most incredibly effective, yet under-utilized methods for d...
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by Kevin Sinclair - 2006-12-08
Imagine that you're someone who has just purchased a product or service after reading a well-written and persuasive sales letter. You pay the price of the product or service and eagerly await the prod...
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by Tom Sample - 2006-12-04
It's tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. Maybe you use a combinati...
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by Detra Davis - 2006-11-25
Recently I received a digital business card from a company promoting some type of eye medication. It was amazing how well designed the card was and that got me thinking about how these little je...
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by Florie Lyn Masarate - 2006-11-19
Promotions being a necessity, what can you do to make direct mailing postcards be a hit and spell big bucks for you? A good mailing list to start with. Many companies are renting out a mailing list th...
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by Joy Gendusa - 2006-11-14
Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you...
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by Joy Gendusa - 2006-11-14
Let’s talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns ...
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by Joy Gendusa - 2006-11-14
The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider ...
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by Joy Gendusa - 2006-11-14
You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than yo...
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by Joy Gendusa - 2006-11-14
The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in bu...
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by Joy Gendusa - 2006-11-14
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about...
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by Joy Gendusa - 2006-11-14
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong t...
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by Joe Niewierski - 2006-11-14
It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also ...
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by Joe Niewierski - 2006-11-14
Don’t want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will hel...
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by Joy Gendusa - 2006-11-14
Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” As I have been educating my clients one on one for years now, I suddenly had th...
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by Gary Glasscock - 2006-11-13
Writing copy has sometimes been compared to an “art.” While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make su...
