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  1. Advertising for Columbine

    by Danny G. - 2008-10-01
    Okay, I won't make this a movie review, but I recently saw Michael Moore's new movie "Bowling for Columbine." The film is a study of violence in America, and a culture of fear that seems, in part, to...
  2. Subservient Agency

    by Danny G. - 2008-10-01
    OK, I promise this column shall not worship at the altar of Crispin Porter & Bogusky. They get reams of PR as it is. But I would like to use them as an example. Unless you live on Pluto, or in a McDo...
  3. Majority to Minority

    by Danny G. - 2008-10-01
    The year was 1999. The place: Texas. You couldn't turn on the TV or walk by a newsstand without seeing a certain male Hispanic singer's face. Everyone was "Livin' La Vida Loca," or knew someone who w...
  4. Can't We Just be Friends?

    by Dan Goldgeier - 2008-10-01
    I have a good friend who works at an accounting firm. He's been there for 8 years, and he's doing pretty well for himself. However, his work life is pretty uneventful. So when I told him about a "liq...
  5. Jumping the Shark

    by Dan Goldgeier - 2008-10-01
      Wells Rich Greene. N.W. Ayer. D'Arcy. And now maybe Bates. All these agencies, at some point in the last 10 years, went from being billion dollar companies to out of business. How does this free-...
  6. In the Belly of the Beast

    by Danny G. - 2008-10-01
    Three weeks ago, I decided to hand-deliver my column to the receiving desk on the 34th Floor of the Talent Zoo Tower. With a rare few days off, and being a little too old for spring break in South Pa...
  7. Getting Embedded With the Client

    by Dan Goldgeier - 2008-10-01
    I always take public opinion polls with a grain of salt. But it startled me when, in the first week of the current war, the percentage of people who agreed with the statement "the war is going well" ...
  8. Leaping to the Dark Side

    by Dan Goldgeier - 2008-10-01
    I once worked on an account where, every week, a new rumor or thinly veiled threat floated around our agency, stating our client wanted to "pull the business" away. We never lost the business, but th...
  9. Geezertising

    by Dan Goldgeier - 2008-10-01
    I read recently about a group of ad industry veterans who started a new agency to do the style of creative work they used to do-15 and 25 years ago. It was hard to read the profiles and quotes of the...
  10. Chapter 11 in the Book of Advertising

    by Dan Goldgeier - 2008-10-01
    I read recently where a former client of mine filed for bankruptcy. Among the reasons cited was the failure of its recent "repositioning and advertising" efforts. This client I worked on was a househ...
  11. This Column is Gold, Baby

    by Dan Goldgeier - 2008-10-01
    Grab the spray mount! Fire up the interns! It's awards show entry time again. You've got forms to fill out and ads to trim. What's that you say? You didn't produce any worthy ads last year? Don't fre...
  12. Screw Unto Others..

    by Dan Goldgeier - 2008-10-01
    I was setting up my Beanie Baby Jesus nativity scene when it struck me that no one should get too worked up or too surprised about the increasing crass commercialism of the holiday season. In fact, I...
  13. Wardrobe Malfunctions and Advertising Dysfunctions

    by Danny G. - 2008-09-30
    I was channel-surfing during last year's Super Bowl halftime show. That's right, I missed seeing live Janet Jackson's wardrobe malfunction, or "Nipplegate" if you prefer. Of course, I saw it replayed...
  14. It's All About the Benjamins--or the Bernbachs

    by Danny G. - 2008-09-30
    I once worked on a very retail-heavy account. Lots of weekly newspaper ads. Once a week, the ads went to 3 different newspapers, each on its own Zip disk. Being that our agency marked up production c...
  15. This Land Was Hand-crafted for You and Me

    by Danny G. - 2008-09-30
    As this column is being posted close to July 4th, it occurred to me that if there's anything as American as baseball and apple pie, it's advertising. Oh, I'm sure the Egyptians may have thrown a coup...
  16. The Tale of Retail

    by Danny G. - 2008-09-30
    Retail-wise, it's been an interesting month in my city. Trader Joe's in. Tower Records out. Since quite a lot of transplants live in my city, Trader Joe's has been a long time in coming. It's not the...
  17. The Consumer is not a Moron. or Am I?

    by Danny G. - 2008-09-30
     After nearly 150,000 miles, my car is finally starting to act like a decrepit senior citizen. Time to start thinking about a replacement. With no particular car I really want, I've become an impres...
  18. Hardback Books and Hard Truths

    by Danny G. - 2008-09-30
    If you look on the web at advertising agency websites, you'll notice that every agency has its own manifesto. Some take it a step further: their manifestos are printed in hardback and available at Bo...
  19. Headon--and Production Values Off

    by Danny G. - 2008-09-30
     By now, you've no doubt seen the commercial for a headache remedy called "HeadOn." To most advertising creatives, it's the epitome of a bad spot. It defies everything we've ever believed goes into ...
  20. The Interactive Ghetto

    by Danny G. - 2008-09-30
    I recently ran across a classified ad from an ad agency that's so highly regarded they rarely have to advertise to find people. The ad was odd. Here's a snippet: "We are not looking for someone who t...