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Parent Category:Writing and Speaking
This Category:Copywriting

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Latest Articles

  1. Segmenting Your Target Audience Through Your Copywriting

    by Karon Thackston - 2005-12-10
    by Karon Thackston © 2004 http://www.copywritingcourse.comAsk any copywriter what the first commandment of copywriting isand they'll quickly tell you "Know Thy Target Audience." Inorder to write effec...
  2. Copywriting and Your Five Senses

    by Karon Thackston - 2005-12-10
    Copywriting and Your Five Senses by Karon Thackston © 2004http://www.copywritingcourse.comIn its most basic form, copywriting is, among other things, theart of conveying a message in writing for the p...
  3. Shocking Experienced Copywriter Reveals Little-Known Secrets To

    by Dan Lok - 2005-12-10
    Copyright © 2004 Quick Turn Marketing International, Ltd.Dear Friend,Hogwash! That's what I say to people who tell me that their business ispurely and solely a "cheapest price business." People who st...
  4. Using Sara Crewe's Greatest Power in Your Newsletter

    by Jessica Albon - 2005-12-10
    Using Sara Crewe's Greatest Power in Your Newsletter By JessicaAlbon Copyright 2004, The Write Exposure "Of course the greatest power Sara possessed and the one whichgained her even more followers tha...
  5. Using Emotion for Persuasion

    by Robert F. Abbott - 2005-12-10
    Using Emotion for PersuasionBy: Robert F. AbbottThe other day, I received the last issue of a business magazinebefore my subscription runs out. Now, I like this magazine, butI'm swamped with reading m...
  6. Get 'em Clicking with Good Ad Copy!

    by Linda Offenheiser - 2005-12-10
    Never mind if you haven't had good response from your ads in thepast. That doesn't matter. You can learn how to write an ad thatwill have people clicking their little fingers off! I'm going toteach yo...
  7. Are You Asking the Right Questions in Your Copy?

    by Karon Thackston - 2005-12-10
    Are You Asking the Right Questions in Your Copy? by KaronThackston © 2004 http://www.copywritingcourse.comIt's a common approach to writing copy. You begin by askingquestions. Why? To evoke thoughts i...
  8. Missing Any Markets Lately? (Or How to Quickly and Easily

    by Chris Marlow - 2005-12-10
    Missing any markets lately? That's a good question to askyourself if you've never given much thought to the disabled. I'msorry to admit that I really hadn't, until a client gave medirections to includ...
  9. How Freelancers Can Expand Their Business Using Personal

    by Chris Marlow - 2005-12-10
    Back in 1985 when I first started copywriting, the only help Icould find on the subject were books by Herschell Gordon Lewis,Bob Stone, David Ogilvy, and a few others. I didn't even lookfor books on h...
  10. Press Releases Can Increase Search Engine Positioning

    by Karon Thackston - 2005-12-10
    by Karon Thackston © 2004 http://www.copywritingcourse.comWhen you write a press release, what is your ultimate goal? Nodoubt, getting the information to as many publications and on asmany Web sites a...
  11. The Headline Is Your Lifeline

    by David Geer - 2005-12-10
    Reel them in!Think for a moment about newspapers. Have you ever heard thephrase, "the headline screamed…?" This will probably give you animage of a headline that says, "Town demolished by flood", or,"...
  12. "How To Write A Riveting Sales Letter That Closes Sales"

    by Mike Jezek - 2005-12-10
    "How To Write A Riveting Sales Letter That Closes Sales" By MikeJezek, the Sales Letter Psychologist™How do you get people's attention and build their interest totake the time to read your sales lette...
  13. The Write Formula

    by Linda Offenheiser - 2005-12-10
    What's the difference between effective sales copy and copy thatwill fall flat on its face? There are a lot of ingredients thatgo into good sales copy. Here are just a few of them: Put Yourself into I...
  14. Writing direct mail that really, really works

    by Julia Hyde - 2005-12-10
    So, you have something you want to sell. It may be a product, aservice, or a cause. It could be a membership, a subscription,or a motor car. It might be paper, health products or the ideathat the huma...
  15. A Lesson From "The Apprentice" That Can Make You A Master

    by Karon Thackston - 2005-12-10
    by Karon Thackston © 2004 http://www.copywritingcourse.com I have to admit, I was curious. When I saw previews of a newshow called "The Apprentice," it made me want to at least watchthe premiere to se...
  16. Organizing Your Data to Write Better Copy

    by Neroli Lacey - 2005-12-10
    Last quarter I talked about interviewing / gathering data. Sonow you've got several thousand words of notes, hopefullydigitally recorded. What comes next?GETTING ORGANIZED I suggested organizing your...
  17. Finding Your Client's Business Problem Leads to Better Copy

    by Neroli Lacey - 2005-12-10
    WHAT'S THEIR PROBLEM? How do you begin a dialogue with aprospect, be it in person, on your website or in print? You talk about your client's business problem. What IS your client's business problem? ...
  18. Cleaning Up Your Copy

    by Neroli Lacey - 2005-12-10
    When you are beginning to write, you gather as much data as youcan. You continually add allied thoughts. . You use your rightbrain, the creative side.So when you have an idea and your mind says, "not...
  19. Writer Wanna Be's

    by Joyce C. Lock - 2005-12-10
    Before my discovery of the internet, in attempting to deal withChristian publishers, I came to realize what preachers haveknown for a long time. Many publishers use the 'Christian' namefor a fast buc...
  20. Better Copy

    by Neroli Lacey - 2005-12-10
    Most of us spend our days persuading others to buy our service,product or idea. Here is how to create powerful marketing copyto make your job easier: INTERVIEW YOURSELF.If you hired a writer to creat...