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by Karon Thackston - 2005-12-10
by Karon Thackston © 2004 http://www.copywritingcourse.comAsk any copywriter what the first commandment of copywriting isand they'll quickly tell you "Know Thy Target Audience." Inorder to write effec...
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by Karon Thackston - 2005-12-10
Copywriting and Your Five Senses by Karon Thackston © 2004http://www.copywritingcourse.comIn its most basic form, copywriting is, among other things, theart of conveying a message in writing for the p...
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by Dan Lok - 2005-12-10
Copyright © 2004 Quick Turn Marketing International, Ltd.Dear Friend,Hogwash! That's what I say to people who tell me that their business ispurely and solely a "cheapest price business." People who st...
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by Jessica Albon - 2005-12-10
Using Sara Crewe's Greatest Power in Your Newsletter By JessicaAlbon Copyright 2004, The Write Exposure "Of course the greatest power Sara possessed and the one whichgained her even more followers tha...
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by Robert F. Abbott - 2005-12-10
Using Emotion for PersuasionBy: Robert F. AbbottThe other day, I received the last issue of a business magazinebefore my subscription runs out. Now, I like this magazine, butI'm swamped with reading m...
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by Linda Offenheiser - 2005-12-10
Never mind if you haven't had good response from your ads in thepast. That doesn't matter. You can learn how to write an ad thatwill have people clicking their little fingers off! I'm going toteach yo...
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by Karon Thackston - 2005-12-10
Are You Asking the Right Questions in Your Copy? by KaronThackston © 2004 http://www.copywritingcourse.comIt's a common approach to writing copy. You begin by askingquestions. Why? To evoke thoughts i...
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by Chris Marlow - 2005-12-10
Missing any markets lately? That's a good question to askyourself if you've never given much thought to the disabled. I'msorry to admit that I really hadn't, until a client gave medirections to includ...
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by Chris Marlow - 2005-12-10
Back in 1985 when I first started copywriting, the only help Icould find on the subject were books by Herschell Gordon Lewis,Bob Stone, David Ogilvy, and a few others. I didn't even lookfor books on h...
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by Karon Thackston - 2005-12-10
by Karon Thackston © 2004 http://www.copywritingcourse.comWhen you write a press release, what is your ultimate goal? Nodoubt, getting the information to as many publications and on asmany Web sites a...
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by David Geer - 2005-12-10
Reel them in!Think for a moment about newspapers. Have you ever heard thephrase, "the headline screamed…?" This will probably give you animage of a headline that says, "Town demolished by flood", or,"...
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by Mike Jezek - 2005-12-10
"How To Write A Riveting Sales Letter That Closes Sales" By MikeJezek, the Sales Letter Psychologist™How do you get people's attention and build their interest totake the time to read your sales lette...
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by Linda Offenheiser - 2005-12-10
What's the difference between effective sales copy and copy thatwill fall flat on its face? There are a lot of ingredients thatgo into good sales copy. Here are just a few of them: Put Yourself into I...
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by Julia Hyde - 2005-12-10
So, you have something you want to sell. It may be a product, aservice, or a cause. It could be a membership, a subscription,or a motor car. It might be paper, health products or the ideathat the huma...
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by Karon Thackston - 2005-12-10
by Karon Thackston © 2004 http://www.copywritingcourse.com I have to admit, I was curious. When I saw previews of a newshow called "The Apprentice," it made me want to at least watchthe premiere to se...
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by Neroli Lacey - 2005-12-10
Last quarter I talked about interviewing / gathering data. Sonow you've got several thousand words of notes, hopefullydigitally recorded. What comes next?GETTING ORGANIZED I suggested organizing your...
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by Neroli Lacey - 2005-12-10
WHAT'S THEIR PROBLEM? How do you begin a dialogue with aprospect, be it in person, on your website or in print? You talk about your client's business problem. What IS your client's business problem? ...
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by Neroli Lacey - 2005-12-10
When you are beginning to write, you gather as much data as youcan. You continually add allied thoughts. . You use your rightbrain, the creative side.So when you have an idea and your mind says, "not...
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by Joyce C. Lock - 2005-12-10
Before my discovery of the internet, in attempting to deal withChristian publishers, I came to realize what preachers haveknown for a long time. Many publishers use the 'Christian' namefor a fast buc...
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by Neroli Lacey - 2005-12-10
Most of us spend our days persuading others to buy our service,product or idea. Here is how to create powerful marketing copyto make your job easier: INTERVIEW YOURSELF.If you hired a writer to creat...