Articles in this category
Latest Articles
-
by Tim Bossie - 2005-12-10
Yes you can have your blogs, hundreds of pages of content,pay-per-click campaigns, and highly optimized pages for searchengine rankings, but you still won't receive the kind of bulkexposure that solo ...
-
by Craig Garber - 2005-12-10
"Closing" prospects isn't easy -- and it's even harder to do inprint than it is in person. After all, if you "miss" the onetrigger that causes your prospect to buy... you're out of luck.Today we'll ta...
-
by Craig Garber - 2005-12-10
Here's a proven, and truly easy way to start increasing yoursales, immediately. All you need to do is add these 2 words to your selling system,and you're good to go. In fact, this trick's so good, I ...
-
by David Miranda - 2005-12-10
One of the biggest mistakes you can make when creating a website is to take large chunks of copy from your existingmarketing materials (ads, brochures, sales letters etc.) and cutand paste them onto y...
-
by Robert Warren - 2005-12-10
Is your advertising copy getting the results you want? Ifnot, look at your current marketing to see if you're making oneof the major copywriting mistakes:Selling features instead of benefits. Tellin...
-
by Glenn Murray - 2005-12-10
Follow 10 simple rules of thumb, and you'll soon be writinggreat newsletters and reaping the rewards.Company newsletters can be an amazingly successful marketingtechnique. Whether you want to up-sell...
-
by Robert F. Abbott - 2005-12-10
When we communicate, we usually want something to happen. Wewant results. And, when we're conscious of results, we'reseeking effective communication. To put it another way, the effectiveness of commun...
-
by Glenn Murray - 2005-12-10
Back to basics. Forget funky design, good copywriting is thekey to a clear and intuitive website. Are you losing business because of your website? More and morecustomers are logging on to the Web to ...
-
by Elizabeth Kirwin - 2005-12-10
10 Tips on How to Cultivate Relationships with EditorsIf you are an aspiring writer, or you simply want to augmentyour professional qualifications by publishing material relatedto your field of expert...
-
by Karon Thackston - 2005-12-10
by Karon Thackston © 2004 http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email.I meant no disrespect; I just couldn't believe he really feltthat way."Karon,...
-
by Fazly Mohamed - 2005-12-10
This article explains how to get people to click through to yourtargeted web page. We define the targeted webpage to be your'profit page' - be it a page of your own or one of youraffiliate sales pages...
-
by Robert F. Abbott - 2005-12-10
Is all communication persuasive? Sometimes, it seems it is. Atthe least, we can say much of our communication includes apersuasion component.Consider this article, which takes an editorial rather than...
-
by Mel-Lynda Andersen - 2005-12-10
Producing an effective press or media release is one of thosetasks that initially seems quite straight-forward - that is,until you actually sit down at your computer to draft oneyourself. ·First there...
-
by Robert Warren - 2005-12-10
Grab 'em and don't lose 'em. Every marketer knows thatone. Human beings have very short attention spans, so you can'tafford to waste your prospect's time - give them the good stuffand then let them ...
-
by Glenn Murray - 2005-12-10
You've identified the benefits you offer your customers, buthow do you turn a list of benefits into engaging web copy whichconverts visitors into customers?Recently I wrote an article explaining how ...
-
by Vanessa Selene Williams - 2005-12-10
1) Don't just emphasize benefits. Emphasize value as well. Let's say you're selling a new product. Let's call it popcornfacial masks. Yes, you should emphasize that'll theseexfoliating scrubs will mak...
-
by David Garfinkel - 2005-12-10
5 Secrets of Successful Copywriting © 2004 David GarfinkelWould you like your sales to go through the roof?Of course you would. Who wouldn't?I have found five secret "keys" that dramatically improve t...
-
by Linda Offenheiser - 2005-12-10
You read all kinds of articles telling you which power words and"triggers" to use in your sales copy. These words are assumed tobe "magic bullets" that will immediately put your prospects inthe mood t...
-
by Angelique van Engelen - 2005-12-10
Perhaps the online community today is not so different from DonQuixote chasing after windmills, mistaking them for giants.Excessive web browsing might yield more or less similar symptomsof lunacy as ...
-
by Phil Basten - 2005-12-10
JV AlertThe Domino Theory... By Phil Basten and Jane Mark (JPEAdvertising)Most of us know what dominos are and many of us have seen thoseamazing demonstrations when a massive number of dominos are se...
