Articles in this category

Parent Category:Writing and Speaking
This Category:Copywriting

Sub Categories: -

Latest Articles

  1. Costliest Copywriting Mistake #1: Underestimating the Value of Advertising Copy

    by G. Gaynor McTigue - 2006-12-07
    Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything.The same with advertising copy. Your copy is your surrogat...
  2. Can You Make Money Copywriting

    by Jade Rose - 2006-12-06
    Copy writing is a lot like many jobs, it can be easily learned. All you need is determination, patients and a portfolio. Making a portfolio is the easy part, and will require you to choose some topics...
  3. 5 Tips for Writing Search Engine Optimized Press Releases

    by Michelle Howe - 2006-12-05
    Online press releases are one of the most inexpensive and highly effective marketing methods for a small business owner. Yet, many people think only "big businesses" use press releases. Wrong.The Inte...
  4. Copywriting: Is It The Right Choice For You?

    by Steve Dempster - 2006-12-04
    Copywriting is a learned skill that, provided you have a reasonable level of intelligence and are prepared to work, almost anyone can learn. That said, almost anyone can learn to play the piano ̵...
  5. Ghostwrite For Money Online

    by Joshua Spaulding - 2006-12-03
    One way to write for money online that is highly in demand is to write articles for webmasters. This is one that does not require any special writing skills. If you can write an article like this one ...
  6. What Do Copywriters Do?

    by Kevin D Browne - 2006-12-02
    A copywriter is defined as a person responsible for writing advertising copy and generating creative concepts, often in collaboration with an art director or creative director.But the real answer to t...
  7. When You Build A Business Website, It Must Be Your Personality In The Form Of A Web Site

    by Juhani Tontti - 2006-12-01
    All great things are natural and simple. So must be the idea of the website.1.Why a web site is in the business?To make money is not a reason. The reason must be something linked with entrepreneurs kn...
  8. 10 Reasons Why You Should Use Writing Prompts

    by Deanna Mascle - 2006-11-16
    Perhaps the last time you encountered a writing prompt was while you attended school and now the last thing you want to do is think about is facing another one. While many people consider prompts as a...
  9. The Copywriter and the Seven Deadly Sins

    by Elaine Berry - 2006-11-07
    There are quite a few articles around on "The Seven Deadly Sins of Copywriting". But if you look at them, you will see that not many of them seem to be about the REAL Seven Deadly Sins! These are Prid...
  10. The One Word Every Prospect Craves

    by Neil Sagebiel - 2006-01-02
    It's arguably the most important word in the copywriter'sarsenal. It ranks right at the top with words like "free," "new"and "savings."I'm talking about "you.""You" is the word that gets your prospect...
  11. 7 Essential Tips for Reviewing Copy

    by Neil Sagebiel - 2006-01-02
    Nothing can turn strong copy into a 97-pound weakling fasterthan a flawed review process. The result is severely handicappedmarketing efforts and, alas, fewer sales.How can you avoid this dire marketi...
  12. Use Grammar as a Marketing Weapon

    by Neil Sagebiel - 2006-01-02
    If you're like me, you're not writing that ad, Web page, orradio script to make your English teacher proud. You're writingto sell.If you get an "A" while you're at it, great. But don't count onit. To ...
  13. Writing for Publicity and Profit on the WWW

    by Craig Lock - 2006-01-02
    I sincerely believe that there has never been a better time inhistory for we (or is it us?) writers to making a comfortableliving on the internet.The World Wide Web offers you an opportunity, unique i...
  14. Proofreading and Copy Editing

    by The AVS Group - 2006-01-02
    Technology has changed the standards for proofreading and copyediting, and even caused the roles to overlap in somesituations. "Traditionally, proofreaders are responsible forfinding errors during the...
  15. Web Copywriting for International Markets

    by Peter Wise - 2006-01-02
    So your website is beautifully written, the keywords are all inplace and everything seems just fine. But hang on, half or moreof potential customers will probably never find you - and manyof those tha...
  16. The Secret Power of Words

    by Bill Knight - 2006-01-02
    If the best way of communicating with prospects and existingcustomers was through sign language, we'd all have to learn tosign. Or if the best method of communication proved to be somekind of mutually...
  17. 5 Sales Letter Tips To Explode Your Conversion Rate

    by Keith Gilbert - 2006-01-02
    Are you like me?A little over a year ago, I started my first internet marketingventure. I had a wonderful product - specifically, an eBook -that I hard worked very hard on.I bought my own domain name ...
  18. The Most Important Thing About Writing a Persuasive Sales Letter

    by Joe Farinaccio - 2006-01-02
    So you want to write a persuasive letter. Let's discuss how todo this.The most important thing you need to know doesn't have anythingto do with writing though. Persuasion relies on understandinghuman ...
  19. 7 Ways Television Influences Your Prospects Behavior, And How To

    by Craig Garber - 2005-12-10
    Did you know, that television -- the persistent purveyor of popculture here in America -- shapes a LOT of your prospectsbehavior patterns?Here, listen to this:1. The average US home has the TV on for ...
  20. How To Get To The Point In Your Sales Copy

    by Craig Garber - 2005-12-10
    Yesterday I was going through a 7-Step Sales Copy Overhaul witha client of mine - www.KingOfCopy.com/salescopyreview - and hewas having a bit of a problem "describing" what he was selling.He couldn't ...