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Latest Articles
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by Rich Hamilton - 2006-12-31
How To Test The Body Of Your Sales Copy For Weaknessesby Rich Hamilton, Jr http://www.ElitesMarketing.comYour sales copy is the life source of your business. If yoursales copy isn't pulling in a decen...
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by Michael Cheney - 2006-12-31
Content is king. Without content your website is an emptyshell, a skeleton with no flesh, an empty vessel. Content canredeem the worst designed website. The right content can makeyour phone ring off ...
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by Thomas A. Hilton - 2006-12-31
So, you've spent all this time on creating your product andyou've read all the advice from every marketing expert on theinternet. You've discovered one common ground among them all.And they all do ag...
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by Susan Dunn - 2006-12-31
With the easy access of the Internet, more people are writingand creating and displaying their art publicly than ever before.As a marketing coach, I receive many questions about copyrights- how to get...
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by Shannon Cherry - 2006-12-31
Businesses rely on brochures as their front line incommunicating their products or services. Yet according toShannon Cherry, APR, many find them not as successful becausethey underestimate the skills ...
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by Aneeta Sundararaj - 2006-12-30
One of the most crucial parts of storytelling is plotting. When you plot your tale, you're constructing the story to appear in a logical narrative, with a balance of action and drama. It helps you to ...
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by Joanne L. Mason - 2006-12-30
Here's a surefire method to guarantee you achieve the bestresults from your sales letters. Rather than make a sales pitchthat your prospects will very likely ignore, instead presentyour products or se...
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by Rich Hamilton - 2006-12-30
Many people say that it is easy to write a sales copy and thatthere is really nothing to it. Well, all I can say is they arewrong! For many, writing your sales copy is difficult. Havingthe ability to ...
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by Michelle Strait - 2006-12-28
Shortly before the 2006 mid-term elections, a promotional flyer found its way onto my porch. I don't recall much about the flyer except that it was terrible. Multiple misspellings, sentence fragments,...
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by Mark Lewin - 2006-12-28
The usual definition you'll find is something along the lines of:The art of writing words that sell.I take issue against that definition. I consider copywriting as much a science as it is an art. An...
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by Jay White - 2006-12-28
Let's face it, folks. Our secret is out.The once under-the-radar career of direct response copywriting is now a full-fledged phenomenon, with more and more fresh-faced copywriters entering the marketp...
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by G Harold - 2006-12-23
Yep, Here We Go AgainI know you are probably tired of hearing this. I know you can pick up almost any e-book, marketing, or business publication and somewhere therein will be words about this subject....
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by G Harold - 2006-12-23
THE TOP TEN MIND STIMULATORSThe reader of your marketing piece mind responds to stimuli. There are many different stimuli to which the mind responds. You want to create intense desire and enthusiasm...
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by Dianna Hobbs - 2006-12-16
Ministries need to get big results on small marketing budgets and it often feels nearly impossible to gain much-needed exposure at affordable prices. Faith-based initiatives are not very high on the p...
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by Kenya Hobbs - 2006-12-16
In this high gloss society, many ministries have bought into the idea that a picture, or better stated-"flash animation", is worth a thousand words. If you want your online message to impact the world...
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by Dianna Hobbs - 2006-12-16
Gone are the days when families went to a local church just because it was close to home. People now have more options, more access and more information. Is your ministry equipped to cut through the...
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by Jo Han Mok - 2006-12-15
Writing sales copy is a learnable skill. You aren't writing the next great novel but a short novella that persuades your reader to your desired action. Sales letters are really salesmanship in print...
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by Elaine Berry - 2006-12-12
The whole point of copywriting is to GET YOUR READERS TO DO WHAT YOU WANT THEM TO DO. Right?You want them to download something. So they download it. You want them to buy something. So they buy it. ...
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by Michael Kay - 2006-12-12
The Pain! Do you remember the first time you were scammed on the web? I do! Was I bitter!? The amount of money wasn't large, under $50 if I remember rightly, but the humiliation of being taken for a r...
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by Stuart Elliott - 2006-12-10
"Stuart, how long must my sentences and paragraphs be?"This is the question that one of my students asked me the other day. He was referring to the length of the sentences and paragraphs in his sales ...
