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Latest Articles
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by Aaron Krall - 2007-01-20
The point of contact is any place where your potential client has the opportunity to see your marketing message. Would you like to know why your not getting any sales?Well, chances are you are confusi...
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by Morten Olander - 2007-01-20
A powerful, well-constructed sales letter is undoubtedly one of the most lethal tools in an internet marketer's arsenal. A sales letter enables you to present your sales pitch simultaneously, to milli...
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by Nicholas Jones - 2007-01-19
When writing a sales letter, it is important to have a good attitude in order to sell your product or service, because the reader will want to know why they should spend their valuable time reading th...
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by Michael L. Smith - 2007-01-18
If you could truly learn a skill that could pay you for the rest of your life, how much would that be worth to you? Well the skill is copywriting and it's the most important thing any internet mar...
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by Ben Settle - 2007-01-18
Once upon a time I had an ad critiqued by one of the world's few copywriting geniuses.Not a freelance copywriter.But someone who makes millions writing ads only for his own products and services.In ot...
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by Jeffrey Bennett - 2007-01-17
Writing is very rewarding. It is also surprising. Many people asked about how I came up with the characters in the book. You have asked questions like ..."where did they come from?" and "Are they refl...
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by Mario D. Churchill - 2007-01-16
The popularity of the Internet has really taken its toll. Nowadays, existing businesses all over the world are also rushing to make their online presence ramped up.Surely, people are beginning to pref...
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by William Knight - 2007-01-12
The most prolific activity related to all aspects of Internet marketing today is… writing. I’ve often wondered exactly how many people fully understand that statement. So let’s take...
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by Dina Giolitto - 2007-01-11
As copywriters and web marketers, I think it's time we asked ourselves this question:Why do so many of us shy away from using powerful, emotionally-charged words to describe what we can offer the worl...
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by Carol Bentley - 2007-01-05
68% of customers stop doing business because of perceived indifference through lack of communication, according to research carried out by TARP.Printed newsletters are an ideal way of keeping communic...
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by Rick Sloboda - 2007-01-03
Relevant webcopy is the key to engaging your website's visitors and converting more sales in 2007.Forrester Research forecasts that US consumers alone will spend upwards of $228 billion (U.S.) online ...
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by Andrea Waggener - 2007-01-03
How to write sales copy advice is easy to find in the marketing world. All marketers know they must either learn how to write good sales copy or they must be able to hire someone who knows how to wri...
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by Cathy Goodwin - 2007-01-02
If you're like most solo professionals, you can't afford to sellyourself with hype. You want to create a friendly conversationwith website visitors so you'll attract clients. But a website that doesn'...
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by Harsh Vardhan Dutta - 2007-01-02
Imagine a poster on your wall depicting the population of China - in the form of millions of faces, young and old. Your website is just one of those faces amongst the millions of others like it in the...
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by Tiffany Dow - 2007-01-02
Ghostwriting is not a new concept. Freelance writers have been making full-time incomes at their craft since long before computers came into existence. Their work can be seen in magazines, read in new...
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by Kevin D Browne - 2007-01-02
So what is the best way to become a copywriter? Is there a suggested pathway that virtually guarantees success at finding one of the greatest jobs there is?Yes and no.The yes part is relatively easy t...
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by Leroy Chan - 2007-01-02
You may have heard that a good headline is what you need at the top of your sales page to get your visitors interested into reading to the end and taking some type of action. Ultimately, the objectiv...
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by Jonathan Holloway - 2007-01-02
Writing a good sales letter can be frustrating. Looking around at some examples you find that most sales letters are very long. They use this long copy to hypnotize the reader. The goal of the sale...
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by Michael Giannulis - 2007-01-01
Today I want to talk a little bit about sales letters. You've probably read tons of sales letters during your lifetime, even if you're not aware of it.Have you ever gotten junk mail and you open it u...
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by Robert Spadinger - 2007-01-01
Headlines are the most important part of your sales letter. They account for ~ 90% of your success. In other words, if you don't get your headlines right, your site won't sell.What's the job of your h...