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Parent Category:Writing and Speaking
This Category:Copywriting

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Latest Articles

  1. Freelance Copywriting: Don't Get Caught In The "Hourly Rate" Trap

    by Angela Booth - 2007-02-25
    Freelance copywriting is one of the most easy and lucrative ways to make money as a freelance writer.Unfortunately there are some traps and pitfalls for the unwary. For example, many freelance copywri...
  2. The song ''Happy Birthday to You'' is Protected by Copyright

    by Rose DesRochers - 2007-02-23
    The melody to "Happy Birthday to You" was written by school teacher Mildred J. Hill in Louisville, Kentucky. The lyrics to the song were originally written as a classroom song entitled "Good Morni...
  3. Copywriting With Google's Dynamic Keyword Insertion Tool

    by Karon Thackston - 2007-02-23
    Automation is an odd creature.  It usually seems, at first glance, that automating a process can make things easier, simpler and faster.  But oftentimes, once an automated process is in plac...
  4. One of the biggest mistakes you are making right now in your marketing

    by Brett McFall - 2007-02-22
    Want to know one of the biggest mistakes you're making right now in your marketing? To be honest, it's a very small mistake. But costing you BIG moneyI've written copy for over 153 different indus...
  5. The Ultimate Power Of Using and Testing Headlines In Your Website

    by Jo Han Mok - 2007-02-21
    A headline captures the attention of the prospect. This in turn, subconsciously asks the prospect to further read on the content of the website. Headlines have the power to tap into your emotions, wan...
  6. Different Types of Patent

    by Subhash - 2007-02-21
    A patent is a document issued by the U.S. Patent and Trademark Office located in Arlington, Virginia, that grants to an inventor the legally enforceable right to exclude others from making, sellin...
  7. Cold Chisel: Lyrics Any Copywriter Can Learn From

    by Glenn Murray - 2007-02-20
    Anyone who's heard Jimmy Barnes sing/scream might instantly ask, "what's Cold Chisel got to do with copywriting?" Many would also ask, "why discuss the lyrics of a screaming pub-rock band?"My answer? ...
  8. How to Write Better Cover Letters

    by brian konradt - 2007-02-18
    For many people new to job-seeking, cover letters sometimes seem unnecessary. You’ve already sent a resume, so why waste time writing a cover letter? A well-written cover letter is the perfect i...
  9. Checklist For Powerful Profitable Headlines

    by Johannes Garrido - 2007-02-18
    A couple weeks ago, I decided to ALTER the headline for a product that I sell. After reviewing my stats, I was amazed to realize that by nothing other than changing the WORDS that appeared in my headl...
  10. Basics of Writing a Winning Sales Letter

    by Sean Mize - 2007-02-16
    You can write a great sales letter. Sure, you may have to learn some new skills. But keep in mind, the great copywriters of today weren’t born writing great sales letters. They started right whe...
  11. How to apply for a Patent?

    by Subhash - 2007-02-14
    If the inventor is dead, the application may be made by his/her legal representative. If the inventor is insane, the application for patent may be made by a guardian. If an inventor refuses to app...
  12. Who may apply for a Patent?

    by Subhash - 2007-02-13
    If The Inventor Is Dead, Insane, or Refuses to PatentIf the inventor is dead, the application may be made by legal representatives, that is, the administrator or executor of the estate. If the inv...
  13. College and High School Writing: Difference

    by Timoty Anderson - 2007-02-07
    Essay writing can be tricky. A five-paragraph text was enough for high school essay writing. College essays will require more than this. According to most colleges, writing a college essay is an i...
  14. Why Content Still Matters in Web 2.0

    by C. Brackney, Content Done Better - 2007-02-07
    Some time ago, I read Andrew Odlysko's "Content is Not King," which argues that connectivity and point-to-point communication is far more important in terms of the net's growth and value than is t...
  15. What Snoopy Didn't Know About The Copywriter's Life

    by John Manley - 2007-02-07
    In 1993, I was helping a friend move out of his apartment. I don't remember a whole lot about that day, except a Peanuts comic strip he had pinned to a bulletin board I packed away.Snoopy sat in each ...
  16. Article Marketing to English Speaking People

    by Trina L.C. Schiller - 2007-02-03
    Article Marketing to English Speaking PeopleTrina L.C. SonnenbergHave you ever noticed, in online communities, such as forums, that there are many people who are not native to English? Most, if no...
  17. Sales Letter Template

    by Christopher H Smith - 2007-02-02
    Have you ever seen those sales letters people use to sell their products on the internet?You know the ones, they have all sorts of different sized fonts with crazy colors and all that.Do you think th...
  18. The Value of Good Copywriting

    by Anthony Gregory - 2007-01-31
    Almost every week I see brochures, websites, advertisements and newsletters that have been poorly written. Either the spelling is weak, or the sentences are badly constructed, or the key message is bu...
  19. 10 Ways To Produce Compelling, Irresistible Copy In Your Sales Letter

    by Peter Fogel - 2007-01-29
    1) Sell To Everyone? Then You Sell To No One.You must know who your audience is and target them like a laser. Know what their problems are… and deliver a clear, concise solution to that segment of t...
  20. Article Writing - Original Work vs Cloned Revamps of Other Authors' Copyrighted Materials

    by Gary Simpson - 2007-01-27
    Recently there has been much debate over the moral and legal rights of people to take the copyrighted works of another author, alter it to mask its true ownership and then put their name on it as thou...