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  1. Copywriting For Search Engines and Directories

    by Andy MacDonald - 2007-01-03
    1. Title tags2. Meta-tags (keywords and descriptions)3. Headings (if used)4. Body text, andAlt-attribute in the image source tagsWhen online marketing professionals optimize a web site for search engi...
  2. How to write a Killer Ad?

    by Pradeep Aggarwal - 2007-01-02
    Copywriting is an essential element in the marketing of any product. More so, in a shrunken global village. Whether it's online advertising or Offline advertising. A good ad could mean the difference ...
  3. Resume Writing for Men: Resume Writing Techniques to Crush the Competition

    by Jennifer Anthony - 2007-01-01
    So, if you need to write your resume, read this article before you try to get your wife or sister to do it for you. It’s not hard, and I have broken it down into simple steps for you to follow.D...
  4. Protecting your Website's Images from Stealing: Is it Really Possible?

    by Mary Markell - 2006-12-30
    It is simply not possible to prevent someone from copying your website images. If someone is skilled and determined there's no way to stop them from abusing your website and your content. But there's ...
  5. Intellectual Property will soon be History

    by John Tello - 2006-12-29
    It is not too risky to affirm that intellectual property will soon be History.Rules designed for the paper era are not useful, enforceable and cost-economic in the Web era.Here are a few reasons:1) In...
  6. To Market to Market: How to Ensure Content is King on Your Website

    by Karri Flatla - 2006-12-28
    Perhaps it was the dot-com hype or perhaps barriers to entry on the Internet are just way too low.  Whatever the reason, intelligent and otherwise successful entrepreneurs continue to throw money...
  7. Copywriting Makeover - The Value of Being Crystal Clear: Part 2 of 2

    by Karon Thackston - 2006-12-28
    In Part 1 of this series, you were introduced to Provider Watch, a company whose site copy was a bit confusing. (You can see the original copy here: http://www.copywritingcourse.com/providerwatch-orig...
  8. Copywriting Makeover - The Value of Being Crystal Clear: Part 1 of 2

    by Karon Thackston - 2006-12-28
    Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core focus of th...
  9. You Can Write Ads Too

    by Raymond Johnston Jr - 2006-12-27
    The proverb that writers are born and not created takes over the thought pattern. I'm telling you to put those thoughts aside and open your eyes and your mind. If you are in the business of Inter...
  10. Keyword Writing and Niche Marketing: A Success Story

    by Elizabeth Kirwin - 2006-12-26
    As a writer with a background in public relations and marketing, I’ve always wanted to focus my energies on one particular client and make them a great success. In 2004 & 2005, I got my wish...
  11. Myths About Copyright

    by G Harold - 2006-12-23
    Beware of these myths about copyrighted materials:If it doesn't have a copyright notice, it's not copyrighted. That use to be correct. However, almost everything created privately and originally after...
  12. Public Domain

    by G Harold - 2006-12-23
    Pronunciation: 'publik dow'meyn Definition: [noun] property rights that are held by the public at large(Public Domain) The total absence of copyright protection. If something is "in the pub...
  13. Top 10 Tips for Creating Unique Online Content

    by Sharon Housley - 2006-12-19
    Building Content A website is more than just merging photos and graphics. Webmasters must also integrate quality themed content into their website. A "sticky" website is one that attracts in...
  14. Structure Your Article for Maximum Impact

    by Christine Anderssen - 2006-12-18
    Writing articles is one of the best ways to promote your service or product since it establishes you as an expert in the field and you can get hundreds, if not thousands of links back to your website....
  15. For Newsletter Publishing Success Keep Your Focus on What Matters

    by Jessica Albon - 2006-12-17
    The other day, I was having an email conversation with a friend about business goals. She mentioned that she’d started a book only to realize she didn’t want to write one *right now* after...
  16. How to Boost Your Website Traffic With Content

    by philip walusimbi - 2006-12-15
    Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service av...
  17. Are You Selecting the Right Keywords?

    by David Touri - 2006-12-14
    Many people believe selecting keywords with the most searches will get them the desired ranks and traffic they wish to have. Unless you already have a well established website within the search engine...
  18. Copywriting Makeover: Distinction and Benefits Part 2 of 2

    by Karon Thackston - 2006-12-13
    In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs wh...
  19. Copywriting Makeover: Subtle Changes Make A Noticeable Difference Part 1 of 2

    by Karon Thackston - 2006-12-13
    Changing a few words in your copy can lead to double-digit increases in conversions.  If that sounds like a bunch of hype from an online infomercial, stick around and I'll show you how it's done....
  20. Content, Content, Content

    by Jeffrey Ellison - 2006-12-13
    And as in real estate, many Webmasters don't put enough weight on this adage, often opting for cool interactivity and flashy gizmos that certainly dress up a site, but don't add to the sites real valu...