How To Create A Profitable Long-Term Sales Process


by Rose Mary - Date: 2007-05-21 - Word Count: 371 Share This!

There is no different in selling online or offline. You will need to have a customer base and loyal customers. However, for online selling, the advantage is that, you can reach all of your customers at a push of a button. You can send regular emails to them providing valuable information. In order to have such a customer based, you will need to collect their names and email address when they visit your website.

For every visitor that came to your website, encourage them to subscribe to your list. This is not as easy as sticking an opt-in form at your website. You will need to create a compelling reason for them to subscribe by offering them incentives, such as a report, mini-course by e-mail, a CD, software download, consultation or book. If you do not have any of these resources, you can purchase them with a master resell right and with rights to give away. It is a worth while investment. If you cannot find any of these products in the market, go to elance.com and get a writer to write an e-book for you which you can use it according to your plan.

Having a customer based is not the end of the story. You will need to nature them. You will have to stay in close contract with all of your opt-ins by communicating with them. You can make use of the power of newsletters, autoresponder e-mail and quality customer service to keep your opt-in up to date.

Once they have purchased from you once, it is more likely that they will buy from you again provided that your recommendations or product meet their expectation. If you have created the first product, you can develop more advanced products and services to offer to your existing customers. If they have profited or benefited from your first product, more likely than not, they will buy your second product.

Creating and maintaining a profitable long term sales process with your customer is a life long process. To be in the league, you will need to keep a close contact and communication will them on a regularly basis using the suggested tools above. You can get more information on working at home at Home From Business.


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Rose Mary.
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