How to Sell Like an Eagle - Not a Sparrow
The Eagle takes the advantage of perspective by flying high to check out the landscape of the hunting grounds. The Eagle will wait for movement in the area of opportunity and initiate action when needed.
Some salespeople sell like the Eagle and take the high ground to see where the opportunities are in their territory. One of the first things I do when I visit a new sales territory with a client is to get a territory map and get a sense of the area. I want to know where the prime real estate is for selling. One of the best ways to do this is to take a flight above the area and see how the area is divided. Depending upon what I am selling, I might want to know where the commercial areas are. I might want to know where the growth is. This can only be ascertained from a high viewpoint with an understanding of what to look for. This can also be accomplished by acquiring a zoning map from city planning. A color coded map or an aerial photo map is also helpful.
The sales Eagle will focus on the best hunting grounds based on profile information of where the best opportunities are. If a salesperson isn't given a profile of where the best clients are, this can be determined by profiling the best clients of a company. The strategy is to duplicate where success has been acquired before. This is what every good hunter does. A natural hunter will learn the habits of its best and most valuable prizes. A hunter will know what the next move will be. Some of this will be timing so it can take advantage of when the greatest opportunity is.
If you are in sales, act like a Eagle. Gain the advantage of a high perspective and match your hunting times and tactics with the greatest opportunities for success.
Related Tags: sales strategies, sales hunting, perspective, eagle
Steve Martinez implements sales management strategies with a focus on automating sales and sales management. Selling Magic teaches businesses how to automate and customize CRM solutions with the best practices of sales management for greater profits. http://www.impactivator.com Your Article Search Directory : Find in Articles
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