Building Customer Loyalty: Make Your Customers Come Back


by Alexander Gordon - Date: 2006-12-24 - Word Count: 389 Share This!

One of the toughest parts of running a small business is building customer loyalty. Unlike big companies, you may not have the requisite infrastructure or funds to invest in big banner ads or give out freebies and discount coupons. How then, do you ensure that the customer comes back to your establishment? If you run a home-based business, then you probably know that it takes time to break even. Therefore, you need to concentrate on building customer loyalty just as much as you need to attract new customers.

How to Build Customer Loyalty:

A scheme of rewards, incentives, discussing customer profiles is one way. However, there are many other ways to build customer loyalty. Some of these are discussed below.

1) Customer Loyalty Programs: Discounts, incentives are a great attraction for customers. You can make loyalty programs that reward the customer for consistent purchases from your company.

2) Maintain Customer Profile: In order to reward your old customers, you must know their preferences; and keep a track of what they have bought from you in the past.

3) Up-to-Date Information: Offer your customers information about your latest products through newsletters and emails. In addition, always maintain a good stock, because running out of stock means that the customer is going to switch to another company.

4) Personalized Service: Personalized service makes customers feel special, and increases customer loyalty. You should be polite and courteous to customers, and they should feel that there is someone to listen to their complaints, if any.

If the customer has a complaint about your product and wants to return it, then it should be easy for them to do so. Most home-based businesses working through an online store do not have a satisfactory system in place, in case the customer wants to return what she bought.

5) Feedback: In order to keep improving on your products and services, you should encourage feedback from customers. Once your customers feel their opinion is important, they will come back to buy products from your establishment.

Building customer loyalty is not as difficult as some people might think, however, you need a little experience before you can make the sales pitch or plan great customer loyalty programs. Small business consultants can help you with your customer loyalty programs. A happy customer is a sound investment; not only will she do more business with you, she will also bring other customers to you.


Related Tags: small business, business, management

Alexander Gordon is a writer for http://www.smallbusinessconsulting.com - The Small Business Consulting Community. Sign-up for the free success steps newsletter and get our booklet valued at $24.95 for free as a special bonus. The newsletter provides daily strategies on starting and significantly growing a business.

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