Well Known Marketing Tactics - Do You Know Them?
- Date: 2008-07-14 - Word Count: 541
Share This!
"If you are new to the marketing scene, you need to know some basics. Here is a brief guide to the most well known and most used marketing tactics that you also should be using. If you come across some tactics that you aren't using, start using them in your marketing materials as soon as possible to increase your sales and profits.
Tout your benefits, not your features. This is a biggie! Features tell what the product does; benefits tell what the product will do for the consumer. Consumers want to know how your product or service will help them, or will benefit them. People buy drills because they want to produce a hole (it benefits them), not because the drill has spirals (a feature).
Use methods your competitors aren't using
You might think, "hey their marketing materials worked so well for them, I should do the same thing!" Doing the same thing as your competitor is not going to work for you - it works for them because it's their thing. Come up with your own thing - your own marketing strategy that works for you and your product. If poster printing works for them, maybe flyers or brochures will work for you.
Use testimonials
Marketers use testimonials to garner trust from prospects. Consumers that haven't used your product before won't believe it when you say you have the greatest product, but they will believe someone else who says you have the greatest product. Testimonials are great because they can go on almost all of your marketing materials. From custom poster printing to your Web site, testimonials can enhance any content. The important thing to remember is to get permission to use people's quotes!
Break down your price for people. If your product is expensive (and of course, "expensive" is subject to opinion), but let's say your product costs $300. Most people would gawk at that price, and think your product is too expensive. But, if you break down the price to "less than $1 a day," then people can see your real value in their day-to-day lives and will be more likely to buy your product. Always break it down to the lowest increment that people can relate to.
Use functional headlines. All of your print materials need to have headlines. Why? Because most people won't take the time to read a whole brochure or flyer - they'll only skim it. Headlines draw people's eyes to the page and that's what they read first. Include benefits in your headlines to entice people to read the body copy, or fine print. That's what makes a headline functional - when it offers the reader something of value and doesn't just sum up the text below it.
Include an offer. If you advertise your product or service without an offer, there's really no reason to advertise. Your marketing materials need to give the consumer a reason to respond to your ad and an offer is the best way to do that.
Include a call to action. You need to tell consumers what you want them to do. A call to action is a commanding statement like "Call now to order" or "Visit our Web site for a special deal." You also need to include any information needed to take action on your call to action.
Tout your benefits, not your features. This is a biggie! Features tell what the product does; benefits tell what the product will do for the consumer. Consumers want to know how your product or service will help them, or will benefit them. People buy drills because they want to produce a hole (it benefits them), not because the drill has spirals (a feature).
Use methods your competitors aren't using
You might think, "hey their marketing materials worked so well for them, I should do the same thing!" Doing the same thing as your competitor is not going to work for you - it works for them because it's their thing. Come up with your own thing - your own marketing strategy that works for you and your product. If poster printing works for them, maybe flyers or brochures will work for you.
Use testimonials
Marketers use testimonials to garner trust from prospects. Consumers that haven't used your product before won't believe it when you say you have the greatest product, but they will believe someone else who says you have the greatest product. Testimonials are great because they can go on almost all of your marketing materials. From custom poster printing to your Web site, testimonials can enhance any content. The important thing to remember is to get permission to use people's quotes!
Break down your price for people. If your product is expensive (and of course, "expensive" is subject to opinion), but let's say your product costs $300. Most people would gawk at that price, and think your product is too expensive. But, if you break down the price to "less than $1 a day," then people can see your real value in their day-to-day lives and will be more likely to buy your product. Always break it down to the lowest increment that people can relate to.
Use functional headlines. All of your print materials need to have headlines. Why? Because most people won't take the time to read a whole brochure or flyer - they'll only skim it. Headlines draw people's eyes to the page and that's what they read first. Include benefits in your headlines to entice people to read the body copy, or fine print. That's what makes a headline functional - when it offers the reader something of value and doesn't just sum up the text below it.
Include an offer. If you advertise your product or service without an offer, there's really no reason to advertise. Your marketing materials need to give the consumer a reason to respond to your ad and an offer is the best way to do that.
Include a call to action. You need to tell consumers what you want them to do. A call to action is a commanding statement like "Call now to order" or "Visit our Web site for a special deal." You also need to include any information needed to take action on your call to action.
Related Tags: poster printing, custom poster printing
Visit these pages for more information on custom poster printing and poster printing Your Article Search Directory : Find in Articles
Recent articles in this category:
- The No. 1 Rule For Projecting Confidence - Speak With Authority
One of the most important characteristics a person can project in a business setting - or any situat - After the Autumn Checkout European Debt Crisis and U.S. Brewing Rebound
In the commotion caused by the Fed on interest rates come to an end, the "disastrous" for the euro a - Advantages Of Arcade Game Rentals
There are many different advantages to arcade game rentals. Most people need something to release th - A General Primer on Truck Cargo Nets
In modern highways it is quite rare to see truck cargo nets in action, this is because they are usua - The United States Will Burst More Severe Financial Crisis
Not long ago, suddenly announced that the central bank to raise interest rates, the interest rate hi - Niche Marketing Profits - 3 Easy Steps to Finding a Profitable Niche Market Income in 10 Minutes
Like most beginners I was having a very difficult time trying to find a niche market to earn extra m - The Importance of Hospitality Management Consulting Firms Toronto
Businesses and the managers that help guide any business are in a constant state of improvement and - New Keynesian Theory Label
2010 winner of the Nobel Prize in Economics three theories have been labeled as "New Keynesian" labe - Federal Reserve Pouring Money QE2 Unpredictable Fortune
U.S. economist Milton Friedman proposed a "throw the cash from a helicopter" view, while the practic - Fiscal Consolidation Should no Longer Delay
British Chancellor of the Exchequer George Osborne today announced fiscal consolidation policy, shoc
Most viewed articles in this category:
- Common Financial Problems to Avoid
One must first change their habits and not procrastinate. American Consultants Inc at offers key fi - How a Bad Hire Can Hurt Your Business
What's worse - hiring the wrong person or not hiring anyone at all? Companies can become almost des - Joel Comm Is Dr. Adsense
What is Adsense? If you are new to making money online and net marketing, you may not know what Ads - 5 Steps For A Dynamic Wealth System Online
Recipe: Opportunity + knowledge + Dynamic Wealth System + Your Action = Massive Success!!! Step 1 - How To Stop Foreclosure
Losing your house to a foreclosure can be very scary. There are times when circumstances are ou - How to Always Pitch A Strike
As business owners, we are always working on new ways to convince people to become customers, client - Membrane Diffuser Solutions for Wastewater Treatment Systems
In the aeration basin of a typical wastewater treatment plant there are both organic and inorganic m - Another Year Hating Your Job or Loving Life?
Copyright © 2007 Mary Foley I've come to the conclusion that to be successful - really successf - Dyestuff Industry In India And China
World demand for dyes and organic pigments to touch $10.6 billion in 2008According to a study on dye - Cma-cgm Case : the Series of Lawsuits Continues in Syria, Lebanon, Egypt, France, England and the United States
Damietta company case : The series of lawsuits continues in Syria, Lebanon, Egypt, France, England a